Digital Marketing Supervisor supervises the day-to-day operations to implement the digital marketing strategy and to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Supervisor guides the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Supervisor reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Typically requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Supervisor supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/ production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. To be a Digital Marketing Supervisor typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes. (Copyright 2024 Salary.com)
THIS POSITION REQUIRES YOU TO WORK ONSITE IN NICHOLASVILE, KY.
WE ARE LOCATED IN NICHOLASVILLE, KY.
Summary: Assist marketing leadership in the planning, design and implementation of marketing plans and tactics focused on enhancing brand awareness, driving web traffic, and acquiring leads/customers specifically around our different product categories. Develop, implement, and manage digital and direct mail campaigns that capture the essence of the products we offer, the value we provide beyond the manufacturers, and the expertise of Lockmasters in the different product categories. Collaboration with product management and other marketing and sales functions is critical.
Essential Duties and Responsibilities: include the following:
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Job Type: Full-time
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Work Location: In person
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