eCommerce Marketing Director develops policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Evaluates and recommends e-commerce investments & initiatives and leads the development of business cases and marketing plans. Being an eCommerce Marketing Director identifies opportunities for innovation and expansion of customer engagement and revenue using data and analytics to study traffic, trends, customer touchpoints, and pain points. Partners with stakeholders across the organization to optimize digital channels. Additionally, eCommerce Marketing Director prioritizes and plans technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to senior management. The eCommerce Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be an eCommerce Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
THE ROLE: MARKETING DIRECTOR The Marketing Director will serve as a key member of Revive by building effective multi-year marketing plans that deliver on brand aspirations and business objectives. They are a marketing strategist, brand steward and creative visionary and lead a growing small team of social media, ad buyers, creative and marketing generalists. Revive is a growing brand, expanding in both channels and retail outlets and needs the attention of a marketing director to put channel strategy in place and marketing initiatives to support DTC, Amazon and Retail.
Key Responsibilities
THE CANDIDATE
The ideal candidate is a passionate marketing strategist with 8 years of experience and responsibility leading a marketing team and setting a strategy with clear executional objectives has across all key marketing communication mediums – Retail, Social, Influencer, email and more. This candidate must have experience creating integrated marketing campaigns in the CPG industry, preferably in supplements or vitamins.
CAPABILITIES SKILLS REQUIRED
Job Type: Full-time
Pay: $70,000.00 - $90,000.00 per year
Benefits:
Schedule:
Ability to Relocate:
Work Location: In person
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