eCommerce Marketing Director develops policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Evaluates and recommends e-commerce investments & initiatives and leads the development of business cases and marketing plans. Being an eCommerce Marketing Director identifies opportunities for innovation and expansion of customer engagement and revenue using data and analytics to study traffic, trends, customer touchpoints, and pain points. Partners with stakeholders across the organization to optimize digital channels. Additionally, eCommerce Marketing Director prioritizes and plans technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to senior management. The eCommerce Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be an eCommerce Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Your role at Tumi:
Tumi is seeking an ambitious, creative, and analytical Director of eCommerce to manage our North America eCommerce growth activities through an accelerated growth phase for the brand. This role requires a business leader with a can-do, test-and-learn, entrepreneurial and innovative mindset. The candidate will direct all day-to-day operations on-site with responsibility and accountability for topline sales, operating metrics, KPI’s, site budget management, A/P budgets and achieving bottom-line targets. This candidate will support the end-to-end Tumi eCommerce digital flagship experience, identifying the most promising areas for growth, optimizing and testing, to ensure traffic directed onsite is being optimized efficiently for conversion. Leadership of site calendar and promo strategy, onsite merchandising strategy to maximize product optimization, new customer acquisition, site experience and drive engagement. This role leads a small team across Site Merchandising, UX and Digital Marketing functions; but also partners closely cross-functionally with Marketing, CRM, Creative/Copy, Digital Ops/Technology, IT, Planning/Finance and Merchandising. This position is based in TUMI’s Edison, New Jersey office, reporting into the SVP, Global Marketing and Ecommerce.
Responsibilities