Electronic Marketing Manager is responsible for the day-to-day operations of the media planning function. Manages a team responsible for maximizing the impact of advertising campaigns. Being a Electronic Marketing Manager designs, develops, and executes media and advertising plans that support the client's overall marketing strategy, message, and objectives. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Additionally, Electronic Marketing Manager oversees campaign tactics and execution to monitor spending, manage budgets, and control pacing, optimization, and timelines for all types of media campaigns. Guides negotiations for media buys, pricing, and media placement scheduling with vendors. Researches and recommends new media strategies, platforms, and channels to explore or utilize for future campaigns or ongoing campaign evolvement. Requires a bachelor's degree in area of specialty. Typically reports to a director. The Electronic Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Electronic Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
The Integrated Project Manager must successfully manage and guide integrated campaigns through the Agency. The IPM must consistently deliver high-quality, profitable work through process and resource management. Emphasis is placed on efficient project workflow. Specific areas of responsibility include scheduling, securing specifications and assigning resources necessary to execute a variety of traditional and digital projects. Ability to prioritize workload and recommend process changes, as needed, is essential. The IPM will be an ambassador for the Agency’s campaigns, working closely with the digital and creative departments to oversee design, development and the production process from start to finish.
Note: This is a full-time position. Our team works collectively in our Columbia, MD office each Tuesday, Wednesday and Thursday. Each employee has the option to work remotely on Mondays and Fridays.
Responsibilities include:
Cross Functional Engagement
Process
Financial Management
Required Knowledge/Skills/Experience
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