Energy Dispatch Director jobs in District of Columbia

About The Dispatch:

At a time of growing industry uncertainty and an alarming erosion of civic discourse, The Dispatch stands out as a platform for thoughtful coverage, respectful dialogue and a wildly engaged community of paying members. We bring a perspective —we’re conservatives, classical liberals, libertarians—but we’re fiercely independent, standing apart from media outlets increasingly engaged in partisan boosterism. Started in 2019 by Steve Hayes, the Editor-in-Chief of The Weekly Standard, and Jonah Goldberg, editor at National Review, The Dispatch has filled a valuable gap on the center-right in the media ecosystem as captured in articles in Vanity Fair, The Atlantic and other publications.

• Lead the creation, optimization, and analysis of life-cycle marketing campaigns, including automated journeys and targeted initiatives, to convert free users, engage and retain members, and win back churned members.
• Utilize A/B testing and data analysis to continuously refine campaign performance, subscriber segmentation, and content personalization, ensuring strategies are data-driven and results-oriented.
• Collaborate closely with the editorial team to align marketing communications with content strategy, ensuring users discover and subscribe to the content that resonates most with them.
• Serve as the primary analyst for marketing campaigns, benchmark development, insight generation, and the production of regular performance reports to inform future strategies.
• Foster a culture of experimentation and continuous improvement, identifying opportunities for innovation within member engagement and retention tactics.
• Lead on-site conversion optimization efforts, including checkout processes, messaging effectiveness, and metered paywall strategies, to enhance user experience and increase conversion rates.
• Support growth initiatives beyond email and website optimizations, exploring new channels and strategies to drive subscriber acquisition and engagement.
• Proactively communicate with business leaders and stakeholders, providing clear updates on strategy, execution, and performance metrics to ensure alignment with organizational goals.

• 4 years of experience in CRM/life-cycle marketing with a focus on email marketing, including campaign execution, automation, and workflow optimization. Experience with CRM platforms like ActiveCampaign is highly valued.
• Demonstrated ability to use data analytics tools (e.g., Parsely, Looker) for insights and campaign optimization, with a strong foundation in A/B testing and segmentation strategies.
• Proven project management skills, capable of balancing attention to detail with swift execution across multiple projects simultaneously, driven by a goal-oriented mindset and a bias for action.
• Excellent communication skills, both written and verbal, with the ability to clearly articulate marketing strategies and results to stakeholders and team members.
• Creative problem-solving skills and a proactive approach to identifying and capitalizing on growth opportunities within the email and life-cycle marketing space.
• A strong interest in news, politics, and quality journalism, with a willingness to immerse oneself in the Dispatch’s content to align marketing efforts with editorial strategy.
• Bachelor’s degree or equivalent experience in marketing, business, or a related field.

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