Title: Manager, Integrated Marketing
Department/Unit: Integrated Marketing and Content/Member Experience
FLSA Status:Full-time, Exempt
Location:This position is located onsite at the APTA headquarters in Alexandria, VA
About APTA
Do you want to contribute to an organization dedicated to improving societal health? Would you like to collaborate with colleagues who are passionate about making a difference? Are you excited to work in a new state-of-the-art building designed to encourage movement, participation, and employee health?
Then you want to work for APTA!
APTA is the trusted leader for the physical therapy profession, representing more than 100,000 physical therapists, physical therapist assistants, and physical therapy students. Our approximately 150 employees support the association’s mission to build a community that advances the profession of physical therapy to improve the health of society. Learn more in our Association Profile.
Located in Alexandria, Virginia, APTA has outstanding employee benefits, including flexible work schedules, generous retirement contributions, and travel subsidies for employees who choose public and active transportation.
Summary
This position will lead integrated marketing planning and campaign execution within the Member Experience Unit, spanning marketing strategy, paid/earned/owned media planning, digital advertising audience segmentation and targeting media spend analysis. Leads strategies and oversees campaign execution to grow awareness, engagement and conversion around APTA member value and benefits; member acquisition, retention and growth; events, programs and products.
Digital-first mindset to set KPIs and help grow audience and performance around digital and social content and channels. Drive innovation around content development, distribution and consumption to meet APTA’s members where they are across the media landscape. Collaborates with marketing, creative, digital and social staff and supervise staff and outside agency partners, including ensuring adherence to Association policies and procedures, coaching and supporting engagement and participation in the workplace. Defines and supports opportunities for continuous quality improvement in department activities. Effective champion of the Association vision, mission, and brand.
Essential Functions
Staff Expectations
Qualifications
Travel Requirements
Up to 10% - local, National
How To Apply
Please send resume and cover letter, including salary requirements, when applying.
Principals only; no agencies; no phone calls, please. Candidates selected to participate in an interview will be contacted by Human Resources.
The American Physical Therapy Association is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
APTA participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information, please visit e-verify.uscis.gov.
APTA is committed to a diverse and inclusive workforce and invites and welcomes applicants with diversity of experience, mindset, and skills to add value to APTA and our staff community.
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