Library Archivist jobs in Bismarck, AR

Summary

The Marketing Coordinator assists in the planning, implementation, and evaluation of communications and marketing activities for the Saline County Library system

Qualifications

Bachelor’s Degree in Marketing Graphic Design, Communications or related field preferred. This position requires you to be organized, innovative, self-motivated, and committed to developing a brand identity that supports the library’s mission and goals.

Required Knowledge, Skills, and Abilities

• Computer literacy and willingness to learn new technologies. Expertise needed in Adobe Creative Suite and Canva
• Must like working with people and be able to cooperate with other staff
• Knowledge of public library and nonprofit marketing trends
• A positive attitude and professional demeanor to represent the library at programs and community events
• Ability to speak in public to a wide variety of audiences, and to network with other professionals in Saline County
• Must like working with people of all ages.
• Maintains professional relationships with co-workers and supervisor while utilizing excellent communication skills.
  

Responsibilities 

• Creates flyers and graphic art to promote library events, programs, and services
• Manages website, including writing news stories, creating posts and pages, and adding users
• Takes pictures at library events, attends meetings, and runs booths at community events
• Creates content and updates social media accounts in various formats such as pictures, info graphics and video
• Conducts community marketing research and focus groups to assist in strategic planning.
• Makes recommendations for new services.
• Analyzes data to create targeted marketing promotions, including outreach at schools and community centers.
• Creates e-newsletter and printed calendars each month.
• Acts as a programmer liaison which includes; attending programming meetings, providing support for promotion and video assistance when needed, and suggesting ideas.
• Assists in updating Marketing plan and establishing Saline County Library’s brand.
• Communicates with local media through press releases, weekly emails, and interviews.
• Monitors marketing trends and creates strategies with PR manager to implement those into successful library campaigns.
• Ensures brand consistency for all library promotions and graphics.
• Other duties as assigned.