Marketing Analyst jobs in Charleston, SC

Maxwood Overview:

Maxwood Furniture is a rapidly growing design, import, and distribution company with a selection of nationally renowned furniture brands. Since launching over two decades ago, we have grown to manufacture several distinct product lines that we sell across a variety of platforms and popular retailers including Amazon, Wayfair, Overstock, Rooms to Go, and Target.

We are seeking a new member to add to our e-Commerce team. Are you ready to be a part of something amazing?

Job Type: Full-time

Benefits:

• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Vision insurance
• Paid time off
• Professional development assistance

Schedule: 8 hour shift

Ability to Commute: Daniel Island, SC 29492 (Required)

Position Overview:

This is an incredible opportunity to join a growing company (multiple DTC brands) in a high-impact role focused on leveraging data to optimize our e-commerce performance and achieve strategic business objectives. You will partner closely with cross-functional teams to translate data insights into actionable recommendations, ultimately contributing to the continued growth of our consumer e-commerce business.

You Are

• Data-driven and analytical: known as a problem solver and detail oriented, can identify areas of weakness and opportunity.
• Effective communicator: able to build strong cross-functional partnerships and communicate complex data findings effectively to both technical and non-technical audiences, providing clear and actionable recommendations.
• Highly organized with a strong attention to detail: Self-sufficient and efficient project manager; you work quickly and collaboratively to drive complex projects forward, and feel comfortable prioritizing tasks appropriately.
• A trend capturer: identify patterns in historical data to inform strategies and decisions

You Will

• Build and maintain the data analytics infrastructure for accurate and timely reporting through automated dashboards to enable stakeholders to monitor and understand performance, leveraging Google Sheets, Looker Studio, SQL, etc.
• Champion a data-driven culture by fostering a culture of continuous testing and measurement. Implement A/B testing and personalization strategies to identify opportunities for improvement in the customer journey.
• Be responsible for data integrity by owning all web analytics data sources & tag management, continuously optimizing and auditing.
• Conduct in-depth analysis of customer buying behaviors to uncover valuable insights that inform merchandising and marketing initiatives.
• Lead post-mortem reporting for major events, including lessons learned and suggested next steps
• Establish CAC and LTV standards and measurement tools

You Have

• Bachelor's degree in Business, Marketing, Statistics, Economics, or a related field (or equivalent experience)
• 3 years of experience in e-commerce analytics and/or performance marketing
• Knowledge of digital marketing strategies (e.g., SEO, paid media, organic social, email marketing)
• Proven track record of turning raw data into meaningful analysis, presenting to business stakeholders, and driving value for the business
• Experience with SQL and/or ETL tools such as Funnel.io
• Expertise with media and ecommerce platforms such as Google Analytics, Shopify, Facebook Ads Manager, Google Ads, Klaviyo, etc.
• An understanding of media measurement methodologies and tracking (Google Tag Manager, server-side tracking, attribution models)
• Strong analytical, quantitative, and critical thinking skills
• Demonstrated experience working with large data sets

Why You’ll Love Working With Us

• Flexible, Hybrid work environment based in the beautiful Charleston, SC
• An energizing, compassionate team. Our team cares deeply about each other. We strive to elevate and uplift each other in our day-to-day work