Title: Marketing Data Analyst
Duration: 6 Months Contract
Location: West Des Moines, IA
Hybrid (4 days a week onsite)
Purpose:
Client is seeking an innovative and motivated professional to join our collaborative Marketing team that uses data & insights to inform strategic & targeted marketing campaigns. In this role, you'll support the administration & maintenance of marketing data, audiences, and campaign lists that enable the execution of targeted, effective programs.
Accountabilities:
• Oversee and participate in the collection, management, and dissemination of internal & external data to support Marketing campaign & database initiatives.
• Extract and combine data from disparate data sources.
• Create, manage, and audit audience lists and segments for email, direct mail, call, event, and advertising campaigns.
• Gather requirements and selection criteria, and where appropriate make recommendations on targeted audience segments.
• Ensure all campaign lists are compliant with the applicable marketing preferences & restrictions of each distribution partner.
• Collaborate with Marketing Automation team on CRM FFset up & management.
• Develop expertise in Marketing data and systems.
• Maintain detailed documentation for all processes, including management of a marketing data dictionary.
• Strong understanding of data governance to ensure best practices are followed relating to business intelligence deployment, delivery, and security.
Qualifications & Experience:
• Bachelor’s degree (Statistics, Mathematics, Data Analytics, Finance, Economics, or Business) or equivalent plus five years relevant experience required.
• Excellent critical thinking and problem-solving skills.
• REQUIRED: Experience with relational databases with ability to merge and analyze data from various sources and of differing formats.
• REQUIRED: Data mining experience in coding SQL with a minimum of 3 years using analytical tools.
• NICE TO HAVE: Experience creating reports in CRM (Salesforce) and Marketing Automation (Marketing Cloud).
• Advanced proficiency in Microsoft Excel.
• Strong organizational skills and the ability to manage a variety of projects and tasks simultaneously and deliver solutions on time