Marketing Analyst jobs in Massachusetts

Job Title: Commercial Growth Analyst - Remote (Preferred East Coast)

Job Overview

We are in search of a dedicated and proactive Commercial Growth Analyst to bolster our sales and business development efforts. In this pivotal role, you will contribute significantly to the formulation and execution of strategies that drive our commercial growth. Collaborating closely with our sales and business development teams, you will identify market opportunities, produce data-driven insights, and develop actionable plans to achieve our ambitious growth targets. If you possess expertise in B2B commercial roles, particularly in the advanced technology, industrial, or consumer electronics sectors, this is a remarkable opportunity to make a notable impact within an innovative and dynamic environment.

Key Responsibilities

• Collaborate with the Chief Revenue Officer (CRO) to develop and implement go-to-market strategies that enhance the reach of our innovative products and services.
• Execute comprehensive market research to pinpoint industry trends, customer requirements, and competitive activities, leveraging these insights for strategic decision-making.
• Analyze market segments and customer profiles to identify new business opportunities and devise targeted strategies to engage potential prospects.
• Monitor and evaluate the sales pipeline to ensure consistent progress, accurately forecast revenue, and identify any challenges or areas for enhancement.
• Develop and maintain forecasting models to anticipate sales performance and market trends, ensuring informed decision-making and efficient resource allocation.
• Conduct pricing strategy evaluations to maintain competitive positioning, working alongside sales and marketing teams to optimize pricing structures and offerings.
• Partner with the sales team to create comprehensive business cases for customer opportunities, clearly demonstrating value propositions and fostering growth.
• Identify key stakeholders within target organizations and develop strategies to cultivate strong, productive relationships that advance our business development goals.
• Establish and monitor key performance indicators (KPIs) related to sales performance and market initiatives, providing regular updates and reports to leadership.
  
  

Required Skills

• Proven expertise in market research, pipeline analysis, and analytical forecasting.
• Experience in pricing analytics and crafting compelling business cases.
• Strong problem-solving abilities with a data-oriented approach.
• Exceptional communication and presentation skills, capable of simplifying complex information for diverse audiences.
• Proficient in advanced Excel analysis and modeling, along with other analytical tools.
• Familiarity with CRM software (Salesforce) and data management tools.
  
  

Qualifications

• Bachelor’s degree in Business, Marketing, Engineering, or a related field; an MBA is preferred.
• 3-5 years of experience in a B2B commercial role, especially in advanced technology, industrial, or consumer electronics sectors.
• Demonstrated capability in identifying key stakeholders and decision-makers within large organizations.
  
  

Career Growth Opportunities

This position offers significant avenues for professional advancement, including hands-on experience in strategic planning and collaboration with senior leadership. You will have the opportunity to enhance your career by engaging in impactful projects that shape the company's strategic direction.

Employment Type: Full-Time