Marketing Communication Manager manages the implementation of the marketing communications strategy and programs, including advertising, branding, product promotion, and regulatory matters. Designs, develops, and distributes consistent themes, messaging, and branding throughout all communication touch points. Being a Marketing Communication Manager understands products, customers, and industry and develops focused communications in collaboration with organizational stakeholders across functions. Oversees efficient processes for the regulatory review and approval of communication materials. Additionally, Marketing Communication Manager explores and adopts new channels, methods, and platforms to optimize marketing communications. May oversee the planning and execution of trade shows and conferences to showcase products and amplify messaging. Develops the internal and external resources required for communication program delivery. Requires a bachelor's degree. Typically reports to a director. The Marketing Communication Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Marketing Communication Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Description
Greenhouse Fabrics, Inc. is a fourth-generation fabric wholesaler to the upholstery and interior design trades located in High Point, North Carolina. We're in search of a versatile and creative professional to lead our marketing endeavors. As the Marketing Director & Brand Manager, you'll be at the forefront of strategy and brand image development; working closely with our sales and product teams, you'll play a pivotal role in aligning marketing efforts, devising impactful strategies, and actively engaging in feedback loops to drive revenue growth while maximizing our impact in the market.
Requirements
Key Responsibilities:
· Handle sample book marketing, merchandising, and design, including fabric check-ins, product photography, lifestyle images, and digital artwork.
· Collaborate with our web developer for website design, management, and maintenance.
· Manage project timelines and schedules effectively.
· Curate and maintain our presence on various social media platforms.
· Oversee the marketing budget to maximize impact.
· Ensure timely execution of sample book print materials and promotional items.
· Develop and execute captivating marketing campaigns for new sample book collections.
· Craft engaging written content, including product descriptions and blogs.
· Collaborate seamlessly with the marketing team on all assigned tasks.
· Manage and inventory print materials.
· Lead social media content creation, including creating, editing, and posting videos for our social media channels.
Requirements:
· Bachelor's degree in marketing, communications, graphic design, or related field.
· Proven experience in project management or team leadership.
· Proven track record of increasing sales through strategic marketing expertise.
· Proficiency in Adobe software (InDesign, Illustrator, Photoshop) and photography.
· Strong eye for color and design aesthetics.
· General knowledge of website design and development.
· Experience managing social media platforms.
· Experience in event and tradeshow planning.
· Excellent multitasking and prioritization skills.
· Willingness to adapt and contribute in a fast-paced environment.
· Exceptional written and verbal communication skills.
· Leadership qualities and organizational prowess.
· Innovative and creative thinking.
· Physical ability to lift 30 pounds and work in various environments.
· Knowledge of textiles or interior design/upholstery industry a plus.
Company Benefits:
· Competitive salary
· Generous paid time off and holidays
· Simple IRA with a 3% match
· Low Premium BCBS Medical Insurance
· Dental/Vision reimbursement
· $25,000 free Life Insurance
· Paid Maternity Leave and more
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