Marketing Communication Manager manages the implementation of the marketing communications strategy and programs, including advertising, branding, product promotion, and regulatory matters. Designs, develops, and distributes consistent themes, messaging, and branding throughout all communication touch points. Being a Marketing Communication Manager understands products, customers, and industry and develops focused communications in collaboration with organizational stakeholders across functions. Oversees efficient processes for the regulatory review and approval of communication materials. Additionally, Marketing Communication Manager explores and adopts new channels, methods, and platforms to optimize marketing communications. May oversee the planning and execution of trade shows and conferences to showcase products and amplify messaging. Develops the internal and external resources required for communication program delivery. Requires a bachelor's degree. Typically reports to a director. The Marketing Communication Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Marketing Communication Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
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INTO’s mission : Transforming international student academic and career success through exceptional university partnerships.
Center Background
INTO Hofstra was formed through a partnership between Hofstra University and INTO University Partnerships. INTO Hofstra welcomes international students to programs that are aimed at helping them develop English-language competence and higher education academic success skills.
It also provides international students with a pathway year of Hofstra University degree-program coursework that results in the students entering an undergraduate or graduate degree program.
Job Overview
The Marketing and Communications Specialist (MCS) for INTO Hofstra is our expert in-house marketer who will be responsible for producing all sorts of creative collateral from developing eye-catching print materials, to creating impactful videos, to being our voice on social media across multiple platforms to promote the university and drive student recruitment from around the world.
The successful candidate will also help be the face of INTO Hofstra when it comes to making prospective students and families feel at home.
They will plan unforgettable trips for educational counsellors and other key stakeholders when they come to experience Hofstra University and the greater New York metropolitan area for themselves.
The MCS will get the opportunity to learn from and work with talented and passionate co-workers across multiple departments at the university and with staff around the world who are all invested in making Hofstra University a premier destination for prospective international students.
The key metrics of success for this role will be measured by meeting the deadlines and timelines of all marketing and promotional materials created to drive our brand and enrollments.
Domestic and international travel may be required to meet the demands of this position and may include working outside normal operating hours.
Key Responsibilities
Marketing Content Development :
website content and social media posts, PowerPoint presentations and student pre-arrival communications.
Author and produce engaging, student facing content, including but not limited to : student, staff, faculty and alumni testimonials distributed through various marketing channels (e.
g. print, social media).
Coordinate user generated video content of students for B2C marketing campaigns.
Recruitment and Event Planning :
Supervise administrative staff in this capacity.
Experience & Competencies
Essential :
Desirable :
Compensation & Benefits : Up to $67,400 (depending on experience). INTO offers a competitive compensation package that includes a comprehensive array of benefits to ensure our employees are well and thrive, including 11 paid holidays, generous PTO starting at 24 days per year, employer contributions toward health insurance and retirement savings and more.
Application process : We adopt an on-going recruitment process; we review applications as they are submitted. All applications will receive a response.
We are an Equal Opportunities Employer.We provide equality of opportunity to all people regardless of their religious belief, political opinion, sex, race, age, sexual orientation, marital or civil partnership status, disability, or whether they have undergone, are undergoing or intend to undergo gender reassignment.
Last updated : 2024-04-27
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