Marketing Communication Manager manages the implementation of the marketing communications strategy and programs, including advertising, branding, product promotion, and regulatory matters. Designs, develops, and distributes consistent themes, messaging, and branding throughout all communication touch points. Being a Marketing Communication Manager understands products, customers, and industry and develops focused communications in collaboration with organizational stakeholders across functions. Oversees efficient processes for the regulatory review and approval of communication materials. Additionally, Marketing Communication Manager explores and adopts new channels, methods, and platforms to optimize marketing communications. May oversee the planning and execution of trade shows and conferences to showcase products and amplify messaging. Develops the internal and external resources required for communication program delivery. Requires a bachelor's degree. Typically reports to a director. The Marketing Communication Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Marketing Communication Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Description :
This individual works closely and provides support to the MI and D&A Marcom Managers.
Responsibilities
Manage all trade shows.
Create digital marketing material such flyers, white papers, videos, PowerPoint presentations for the current product portfolio and upcoming product launches.
Maintain MI and D&A USA Intranet and Internet by updating content while monitoring accuracy and metrics.
Create monthly metric report using the Domo tool.
Manage operational tools including the Healthcare Release Tool and Content management systems like CSM, One Library and MIND.
Manages and executes internal communication projects such as the weekly internal newsletter.
Required Education & Expertise
Recently graduated or pursuing a Bachelor's degree in Communications, Marketing, or related field.
1-2 years of relevant experience in B2B Marketing and / or Communications, e.g. working student, student assistant.
Last updated : 2024-05-05