Marketing Communication Manager jobs in San Diego, CA

Job Summary

We are looking for a Marketing Communication Manager who will be responsible for developing and implementing global marketing plans for Koh Young medical products. This role involves collaborating with cross-functional teams, including sales and product management, to drive product promotion, market penetration, and brand awareness.

Responsibilities

1. Strategic Planning and Campaign Management

- Develop comprehensive marketing communication plans aligned with overall business objectives and product strategies.

- Create and manage campaigns across multiple channels (digital, print, events) to promote Koh Young medical products effectively.

- Monitor and analyze campaign performance metrics, preparing regular reports to evaluate effectiveness and suggest improvements.

2. Content Development and Brand Messaging

- Lead the creation of compelling content, including brochures, websites, press releases, and presentations, ensuring alignment with brand messaging and positioning.

- Collaborate with cross-functional teams to develop consistent and impactful messaging for various target audiences.

3. Collaboration with Sales and Product Teams

- Work closely with sales teams to develop sales enablement materials, presentations, and tools supporting product launches and promotions.

- Collaborate with product management and R&D teams to understand product features and benefits, translating them into effective communication strategies.

4. Event Management and Trade Shows

- Plan, coordinate, and execute participation in industry trade shows, conferences, and events to showcase products and enhance brand visibility.

- Manage pre-event and post-event communication strategies to maximize impact and engagement.

Requirements and skills

- Bachelor’s degree in marketing, communications, or related field.

- Proven experience (5 years) in marketing communications, preferably in the medical device or healthcare industry.

- Strong understanding of marketing principles, branding, and strategic communication planning.

- Excellent written and verbal communication skills with the ability to create impactful content.

- Strategic thinker with the ability to analyze market trends and develop innovative marketing strategies.

- Ability to work collaboratively in a cross-functional environment.

- English – Korean bilingual is highly desirable.

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