Marketing Communications Specialist jobs in Berlin, MA

B2B Demand-Gen Marketing AssociateFull time, salaried, exempt level

This is a great opportunity to join a high-growth entrepreneurial company with a fun, employee-centric culture. If you're passionate about working in a team environment, creating great demand-gen campaigns to drive leads and grow revenue, we want to hear from you! You’ll have the flexibility to work from home or in the office because, at Flimp, we know the most productive teams have the happiest workforces. To apply for this position, please be sure your skill set matches the requirements and share your resume along with a brief cover note detailing some highlights of your relevant experience, metrics achieved in other demand-gen roles and anything about you that makes you a great fit for the position.

Eligible States for Hire

FL, TX, GA, MA, NC, MD, CO, PA, TN, RI, VT

Job Summary

As a Demand-Gen Marketing Associate at Flimp, you’ll play a pivotal role in supporting our sales team’s outbound lead gen efforts with a focus on PPC and display SEM, website landing page conversion, content marketing, and coordination of sales team LinkedIn and email outreach activities. This role requires strong CRM experience, a creative and analytical mindset, as well as excellent multitasking and communication skills.

Responsibilities:

• Collaborate with the sales team to understand their needs and objectives, and align demand-gen marketing strategies to support their efforts effectively.
• Develop a content calendar and supporting assets to assist with execution of targeted outreach campaigns to key prospects and leads, utilizing various channels including email, advertising and LinkedIn campaigns, leveraging unique, personalized content for specific target audiences and verticals.
• Build out ad creative and oversee execution of display ads and PPC, monitor budgets and performance and adjust as needed to keep a steady flow of quality website leads.
• Analyze website-conversion performance metrics and user behavior to identify areas for improvement and implement strategies to optimize conversion rates and lead generation.
• Manage and optimize our LinkedIn presence, including profile optimization, content creation, and engagement strategies to expand our network and increase brand visibility.
• Help create and optimize landing pages, forms, and calls to action (CTAs) to capture leads and drive customer engagement.
• Share regular updates on industry trends, competitive offerings and their positioning in the market (ads/events/messaging), share best practices for LinkedIn, and stay current on emerging technologies in demand gen, AI-enabled sales and advertising to continuously improve our marketing strategies.
• Collaborate with the marketing team to develop or better utilize targeted content assets for vertical markets and seasonal needs, including case studies, ebooks, whitepapers, and blog posts to support lead-gen efforts.
• Collaborate with sales and marketing leaders to develop additional lead-generation strategies like webinars, networking events, speaking opportunities, and more.
• Track, measure, and report on the effectiveness of campaigns and initiatives, provide insights and recommendations for improvement.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or related field.
• 5 years of experience in marketing, with a focus on B2B lead generation and outbound sales support.
• Proven experience in developing and executing lead-gen campaigns, preferably in a B2B context.
• Track record of success driving leads through PPC and display advertising.
• Strong understanding of LinkedIn marketing, Sales Navigator and social-selling best practices.
• Proficiency in website analytics tools such as GoogleAnalytics, as well as experience with website-optimization techniques.
• Excellent written and verbal communication skills, with the ability to craft compelling messaging and content.
• Analytical mindset with the ability to interpret data and metrics to drive decision-making.
• Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
• Strong experience working with CRM and marketing-automation platforms (e.g., HubSpot, ZoomInfo)
• HR, benefits, or employee communications experience is a big plus!

Great Perks and Benefits

• Work in office and/or WFH! We have offices in Boston, Denver, Vermont, and Florida, but we give you the flexibility to decide if you’ll be more productive in the office or at home.
• Great benefits package (medical, dental, vision, and 401(k) with match)
• Generous PTO package
• Opportunities for growth both within your department and in cross-functional roles
• Great company culture of 60 employees with large role autonomy

About Flimp Communications

Flimp Communications is the leader in HR and employee benefits communication for mid-market employers. Our tech-enabled solutions include employee videos, multimedia content communications, benefits decision-support tools, workforce texting and benefits guides. Customers include employers, brokers, enrollers, HR consultants, insurance carriers, and healthcare providers. With offices in Boston, MA, Denver, CO, Vero Beach, FL, and Burlington, VT, Flimp works with more than 1,200 corporate clients, including dozens of Fortune 500 companies. We partner with HR leaders to engage, educate, and empower their employees throughout the year on everything from benefits and onboarding to corporate policies, wellness initiatives and a lot more.

Job Type: Full-time

Pay: From $65,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

Schedule:

• Monday to Friday

Application Question(s):

• What is your prior work experience with Hubspot or other CRMs? ZoomInfo? Google Ads?

Education:

• Associate (Required)

Experience:

• CRM software: 2 years (Required)

Ability to Relocate:

• Hopkinton, MA 01748: Relocate before starting work (Required)

Work Location: Hybrid remote in Hopkinton, MA 01748