Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
St. Ambrose University invites applications for a Director of Graduate, Adult, and Online Enrollment Marketing and Communications. The position requires a dynamic marketing and communications expert with a passion for higher education and a talent for strategic planning. This position is responsible for developing and executing innovative marketing and communication strategies that enhance the enrollment and profile of the university's graduate, adult, and online programs. This role requires a strategic thinker with expertise in marketing, communications, and digital media, as well as a deep understanding of the higher education landscape. This role involves close collaboration with academic departments, admissions, alumni relations, and external partners to achieve marketing and enrollment goals while foster community engagement. Candidates should possess an undergraduate degree in Marketing, Communications, Business Administration, or a related field; Graduate degree preferred. Applicants should have a minimum of 5 years of experience in marketing and communications, with a preference for experience in higher education or related fields. The successful applicant will have a proven track record in developing and implementing successful marketing strategies and a strong understanding of digital marketing tools and analytics including SEO and SEM. St. Ambrose is an independent, comprehensive, and Catholic diocesan university firmly grounded in the liberal arts and is committed to fostering a respectful environment that recognizes and embraces diversity among all students, faculty, and staff. As an equal opportunity institution, St. Ambrose actively seeks applications from members of underrepresented groups. Position is open until filled. Please apply online at https://stambroseuniv.applicantlist.com and submit your cover letter, resume and contact information for three professional references. EOE
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