Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Job Summary:
We are seeking a highly skilled and experienced Director of Marketing to join our team. As the Director of Marketing, you will be responsible for developing and implementing strategic marketing initiatives to drive brand awareness, increase customer engagement, and generate leads. You will oversee all aspects of marketing, including digital marketing, content creation, advertising, product management, and analytics. The ideal candidate is a creative thinker with a strong background in marketing strategy and a passion for driving results.
Duties:
- Develop and execute comprehensive marketing strategies to achieve company objectives
- Lead and manage a team of marketing professionals
- Create engaging content for various marketing channels, including website, social media, email campaigns, and print materials
- Utilize marketing automation tools to streamline processes and improve efficiency
- Conduct market research to identify trends and opportunities for growth
- Collaborate with cross-functional teams to align marketing efforts with overall business goals
- Monitor and analyze marketing performance metrics to track success and make data-driven decisions
- Stay up-to-date with industry trends and best practices in digital marketing
Qualifications:
- Proven experience as a Director of Marketing or similar role
- Strong knowledge of content marketing, marketing automation, advertising sales, product management, Google Analytics, research, email marketing, and Adobe Creative Suite
- Excellent leadership and communication skills
- Ability to think creatively and strategically
- Strong analytical skills with the ability to interpret data and make informed decisions
- Demonstrated success in driving brand awareness and generating leads
We offer competitive compensation packages including benefits such as health insurance, paid time off, and professional development opportunities.
If you are a results-oriented marketer with a passion for driving growth and making an impact, we would love to hear from you. Apply today!
Job Type: Full-time
Pay: $80,000.00 - $120,000.00 per year
Benefits:
Schedule:
Ability to Relocate:
Work Location: In person
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