Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Job Title: Director of Development and Marketing
Reports to: VP of Advancement
Status: Full-time; Off School Breaks; Hours: Year-Round Contract
Evaluation: The Director of Development and Marketing will be evaluated in accordance with provisions of the Board’s policy on evaluation of professional personnel and this job description.
POSITION SUMMARY
The Director of Development and Marketing is a strategic position at Providence Academy and is a part of the Advancement Team. This position is responsible for relationship building with financial partners, donors, and prospective donors as well as conducting fundraising and grant writing activities. This position will serve as the point person for special fundraising events that include the annual Gala or equivalent event. The Director of Development and Marketing will also generate and communicate marketing content such as graphics, social media posts, and website updates to promote engagement and awareness.
DUTIES & RESPONSIBILITIES
Development
Collaborate with the VP of Advancement and Advancement Team in creating and implementing a fundraising plan that includes:
A. Networking to identify and engage new donors.
B. Maintaining and stewarding relationships with current donors.
C. Generating development materials such as grants and case statements.
Marketing
Develop and execute marketing campaigns across various channels (email, social media, paid advertising) while collaborating in the creation and management of content for website and social media platforms that engages constituents and community.
LEADERSHIP
QUALIFICATIONS
Required Skills and Abilities:
Required Knowledge:
Required Education and Experience:
Preferred Education and Experience:
REQUIRED PERSONAL QUALITIES
Providence Academy does not discriminate against applicants and employees on the basis of race, color, gender or national or ethnic origin. The purpose of this job description is to describe the basic function, major responsibilities/tasks, and essential functions of each job so that employees can better know what is expected of them. The descriptions also provide information useful for recruiting, training, and performance appraisal. This document does not create an employment agreement, nor does it modify the at-will employment status of all employees. This job description is not meant to inhibit employee creativity or innovation. It may be revised when necessary.
Job Types: Full-time, Contract
Benefits:
Work Location: In person
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