Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Responsibilities/Essential Functions Include:
Develop and implement a marketing plan, including printed materials,
web and social media, and marketing for gifts, events and programs
Communicate effectively to inform donors of the need for/impact of their
donations
Represent FLBC at congregational and community events as
needed
Develop two general newsletter per year; and 2 Partner newsletters per
year, for print and for website (working with the development director)
Keep the website up to date
Plan/develop promotion for all programs, working to increase
participation per strategic plan i.e. flyers, social media posts etc.
Work with Executive Director and other staff to develop all print material,
e-news, emails to congregations, synod and website
Work with staff to develop and execute fundraising and donor recognition
events
Job Types: Full-time, Part-time
Schedule:
Work Location: In person
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