Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
About Us
Highland Electric Fleets is a comprehensive turnkey solutions provider that delivers electric school buses (EVSB) to school districts and third-party managed fleet providers (3PMs).
We offer a model involving financing, infrastructure, vehicle deployment, and maintenance in an easily digestible, economic format that enables EVSB acquisition at traditional diesel cost of ownership.
Our mission is to eliminate the barriers to better student health and cleaner air.
We aim to mitigate risk for our customers, increase EVSB market penetration, and deliver positive impacts across a broad spectrum of stakeholders: students, communities, school districts, fleet operators, manufacturers, and utilities.
We are looking for a highly experienced Marketing Director with a passion for sustainability and a deep commitment to delivering exceptional customer service. Deep experience in product marketing, organizational management, and the demonstrated ability to formulate and implement the company’s overarching marketing strategy in harmony with business goals is a must.
You must possess the ability to execute on Integrated Marketing Fundamentals, such as brand strategy, market positioning, campaign management, narrative development, product marketing, digital marketing, community management, events, go-to-market strategy and the ability to develop a measurement framework to ensure our brand efforts are growing both more impactful and more efficient over time.
Our approach to marketing is very education oriented, which often puts our brand in the role of conversation facilitator rather than center stage star—yet the work we do is essential to every story. You will need to find creative ways to celebrate electrification milestones from the first turn of the key to after vehicles have logged thousands of miles.
You will partner with our internal teams to shape and tell meaningful stories that promote our mission, drive engagement and inspire fresh thinking. Your marketing acumen, project management and diplomacy with cross-functional partners will be essential in earning trust with our partners and executing successful campaigns.
You excel at collaborating cross-functionally and with external partners (including Sales, Public Affairs, Operations, CX, and Business Development) to drive marketing initiatives for new & existing customers and create brand moments, all the while navigating the dynamic landscape of a brand repositioning amidst rapid growth and an ever changing cultural and political landscape.
Most important, you will play a critical role in shaping the success and growth of the Highland brand by ensuring efficient and effective program administration and leading the integrated marketing activities of the marketing team.
Your success will rely on your experience leading a great team, your prioritization of customer experience in all marketing initiatives, and your passion to build a brand that will inspire millions of people to take action on how their kids get to school each day.
\nWhat You Can Expect from Highland:
· Competitive base salary and performance-based bonus program
· A supportive, highly collaborative, team-oriented environment
· Opportunities to make a difference, be heard, add value, and be recognized
· Growth and development with a leader in this new and exciting industry
· Ability to work with bright, innovative, and forward-thinking colleagues
· Health, Vision, and Dental coverage for employees & their dependents
· Life insurance, public transportation assistance
· Generous Paid Time Off
· 401(k) program and company match
Highland Electric Fleets provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Highland Electric Fleets complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
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