Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
SUMMARY: | |
Establish marketing plan and budget for department. Generate revenue through mass media and direct mail. Develop promotions and special events to stimulate Casino revenues. Develop sources and vendors for advertising, promotions, materials, ad productions and special events. Negotiate media purchases as required. Reconcile invoices with media purchases to ensure appropriate payment. Represent Casino at meetings of advertising and marketing groups, tourist industry groups and related organizations. Oversee the marketing department, players’ club, and gift shop. Work or delegate work with Human Resource Director to facilitate internal communications, newsletter, employee recognition and other employee relation’s projects.
ESSENTIAL SKILLS, DUTIES & RESPONSIBILITIES:
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MINIMUM QUALIFICATIONS: | |
• Five years of Casino marketing and/or combination of Casino related experience (revenue analysis) of which at least three years is at the Casino Marketing Manager or higher level. Must have extensive database/direct mail computer skills and experience to perform market segmentation and profit analysis. • Ability to work effectively with media representatives, vendors, and the public. • Skill in public speaking or instructional platform presentations. • Knowledge of effective Casino marketing techniques/analysis and media buys. • Knowledge of marketing budget preparation. • Skill in identifying innovative promotion opportunities. • Ability to communicate effectively orally and in writing. • Ability to work effectively with all employees and departments. • Skill in communicating information in a logical, concise, format
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EDUCATION: |
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Bachelor’s degree in Marketing, Public Relations, Business, or related field. Related experience may be substituted for the required education on a year for year basis. |
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LICENSE REQUIREMENTS: | |
Must be able to successfully pass a pre-employment drug screen, background investigation, and maintain a Pauma Gaming Commission License. | |
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PHYSICAL/MENTAL REQUIREMENTS: (*Constantly, Frequently, Occasionally) | |
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WORKING CONDITIONS: | |
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