Marketing Specialist jobs in Milford, CT

Company Description

We are a team of compassionate, inspired individuals proud of our varied business, brand and marketing expertise. A team united in our continual search of enrichment, unwavering enthusiasm for our craft and dedication to sharing our knowledge.

We value creativity and believe that it is key to our unique approach. We aspire to influence, and inspire people through our experience, our storytelling and our (Illimitable, unbridled, infinite, boundless) wisdom….And never take ourselves too seriously, because we wouldn’t be here if we didn’t like to have fun.

Above all else, we believe in a life of balance and passion, placing love, joy and happiness of equal importance at the top of our lists. At the end of the day this is how we live our lives, and this is the spirit that we bring to the work that we do.

Job Description

This position must be based in the designated territory of New Haven, CT.

The Customer Development Specialist is  responsible for driving business and commercial performance for a spirits portfolio within a designated set of key off premise independent and chain accounts.

Success is defined as building strong partnerships with the most influential customers leading to commercial growth within our portfolio. This role will focus on expanding education, awareness, and affinity for our world-renowned brands while executing best-in-class retail execution effectively and consistently. 

This role works cross functionally with various parties to ensure the successful sale, volume growth, distribution, brand presence, and positioning of the supplier’s portfolio. 

Core Responsibilities/Activities:

• Ownership of commercial performance within assigned off premise accounts
• Foster relationships with off premise decision makers to influence brand affinity with intent, imagining creative and compliant ways to exceed commercial and execution targets 
• Expand portfolio distribution wherever, and whenever possible
• Activate retail merchandising tactics to ensure all covered accounts are at or exceeding minimum off premise brand standards.
• Pre plan with Agency Management to ensure the right efforts are put against the right brands within the right accounts.  Manage and maintain an effective call frequency for the given territory
• Drive commercial success – specifically rate of sale - through upselling, securing multiple SKU distribution, drive visibility and displays
• Present and participate in client, distributor, and customer facing meetings at various scale
• Ability to do retail / beverage math.  Possess a comfort with talking numbers and margins with customers. 
• Build bonds and connections between our portfolio and trade by leveraging the Agency network for cross channel training, education, and experiential (e.g., tequila dinners, launch events, etc.), influence and inspire participation and engagement
• Drive share of floor and shelf through the execution of customer-led trade programs
• Utilize on-line database and systems to track all territory progress
• Maintain open communication with field and HQ
• Manage budget and maintain records for monthly reconciliation
• Ensure compliance of all alcoholic beverage regulations

The above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day.

What Success Looks Like: 

• Marked improvement for portfolio performance within identified accounts
• Exceeding targets for executing identified KPIs within the off premise environment 
• Sell in and build brand displays and trade marketing programs according to off premise standards
• Demonstrated creativity with finding new ways to educate and engage with our customers
• Effectively communicate local progress and success stories to both agency and client stakeholders, ensuring transparency and comprehension of achievements within the state
• High rate of added value across territory (going over and above with our clients, customers, and partners in the field)

The physical demands of this role require the following:

• Bending, squatting, crouching and reaching, climbing, kneeling, and stooping including to arrange and display point of sale
• Frequent lifting and moving cases of product and other objects of 50 pounds or more
• The above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day

Qualifications

• Must be 21 years or older
• Candidates must possess strong influencing and people skills
• Ideal candidates possess 5-7 years of professional experience, with a minimum 2-3 years demonstrated sales experience
• Beer, wine, spirits, agency, or CPG is a plus
• Adept at communicating clearly and concisely with clients, partners, colleagues, and other professional audiences
• Associates Degree required; Bachelor’s Degree preferred
• Familiarity with VIP, Trax, Repsly preferred but not required
• Highly proficient in Microsoft Office: Word, Excel, Outlook, and PowerPoint 
• Strong budget management skills
• Proven ability to meet deadlines, juggle multiple projects, and work independently
• Must have valid driver's license, with clean driving record/background check
• Must be willing to travel within assigned sales region
• Must be able to lift and move cases of product frequently
• Must be able to climb, kneel, and stoop to arrange and display point of sale
• Must be willing to work weekends and holidays, as needed

In this role, you will be provided with a Company vehicle which is to be used exclusively and solely for work purposes.  Accordingly, applicants will be required to possess (and maintain during employment) a valid driver’s license and automobile insurance, as well as will be required to submit to a background check of their driving record.  If hired, the employee will be responsible for using the company car in a safe, lawful, and reasonable manner and comply with Company policy and all other vehicle guidelines.

Additional Information

The base compensation range for this job classification is between $65,000.00 and $70,000.00 annually. The determination of what a specific employee in this job classification is paid depends on a number of factors, including, but not limited to, prior employment history/job-related skills and qualifications, length of service and geographic location. This job classification is bonus-eligible, with bonus potential subject to applicable bonus plan terms and conditions.

This position offers incentive opportunities plus full benefits including Medical, Dental, Vision, 401k with match, PTO time and more!

Enthuse Marketing is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, citizenship, disability, genetics, pregnancy, protected veteran status or other characteristics protected by applicable federal, state, or local law.

Enthuse is committed to providing reasonable accommodations to qualified individuals with disabilities and for other reasons in the employment application and hiring process, in accordance with applicable law. To request an accommodation please contact [email protected].