Media Director is responsible for leading a team of Media Planners and Buyers. Oversees research, development, and implementation of media plan. Being a Media Director negotiates client projects and develops client relationships. Ensures client budget and target audience is met. Additionally, Media Director may require a bachelor's degree and at least 5 years of experience in the field or in a related area. Familiar with a variety of the field's concepts, practices, and procedures. Relies on extensive experience and judgment to plan and accomplish goals. Performs a variety of tasks. Leads and directs the work of others. A wide degree of creativity and latitude is expected. Typically reports to top management. (Copyright 2024 Salary.com)
The Media Director is a key member of the firm working closely with client services, creative services, accounting, and our national buying partners to deliver highly effective media plans for our clients. This position will oversee media plan development, launch media plans, manage the process of distributing approved media assets, provide ongoing media management, and support tracking/reporting in conjunction with other team members.
Success in this position requires a deep understanding of client target markets and the ability to identify media opportunities to optimize targeting and reach across multiple channels to maximize awareness, sales, patient acquisition, and other KPIs. The right candidate will research trends in media, effective advertising design, and continually identify opportunities to stay ahead of regulatory changes related to privacy and HIPAA compliance.
This position reports to the Vice President of Media & Creative Services.