Media Director jobs in Waco, TX

Company Description

Rogue Media Network in Waco, TX, is a hub for high-quality audio and audio-visual content, with over 200 podcasts and live YouTube shows both locally and nationally distributed. Specializing in expanding the reach of local brands, we prioritize professionalism and attention to detail to build lasting customer relationships and brand visibility. Our focus is on creating a vibrant environment for creatives while boosting brand awareness through podcasting, targeted marketing, and multimedia platforms.

Role Overview: The Social Media Lead Prospector will play a key role in growing and managing relationships with podcast hosts and creators across social media platforms. This role focuses on proactively identifying potential podcast partnerships and reaching out to podcasters using provided messaging and materials to secure introductory appointments for the Community Engagement Manager. As a hybrid role, it offers a mix of remote flexibility with occasional in-person team collaboration.

Key Responsibilities:

Lead Prospecting & Outreach:

• Identify and research podcasters and other relevant content creators on various social media platforms.
• Engage with targeted podcasters through social media channels using provided messaging, ensuring outreach aligns with brand tone and goals.
• Utilize provided scripts, materials, and resources to effectively introduce the opportunity and build interest in a follow-up appointment with the Community Engagement Manager.

Appointment Setting:

• Schedule qualified appointments with podcasters for the Community Engagement Manager, managing a seamless handoff of interested leads.
• Confirm appointment details, ensuring all relevant information is documented and shared with the Community Engagement Manager for efficient follow-up.

Relationship Management:

• Maintain an approachable, professional rapport with prospects, answering basic questions and nurturing initial connections.
• Track outreach progress and engagement, providing regular updates and insights on prospecting efforts.

Analytics & Reporting:

• Record engagement metrics and report on prospecting outcomes, such as response rates, appointment conversion rates, and any identified trends in outreach effectiveness.
• Suggest potential improvements to prospecting strategies based on observed patterns and engagement data.

Collaboration & Feedback:

• Work closely with the Community Engagement Manager to understand the objectives and target profiles for podcast partnerships.
• Provide feedback on outreach materials and suggest potential improvements for increased engagement and response rates.

Requirements:

• Proven experience in social media engagement, lead prospecting, or appointment setting.
• Strong written communication skills with a personable, friendly tone.
• Ability to manage time efficiently and track multiple conversations across platforms.
• Familiarity with podcasting and online content creation spaces is a plus.
• Self-motivated, proactive, and comfortable working in a remote/hybrid environment.
• Previous experience in content creation or digital marketing

• This role is ideal for someone who enjoys networking, thrives in an organized environment, and is passionate about connecting with the podcasting community.