Media Product Development Manager jobs in Cedar Rapids, IA

Media Product Development Manager manages the media product development team. Evaluates capital expenditures, revenue potential, and production methods of new media products. Being a Media Product Development Manager manages the overall media product development process from concept to commercialization. Monitors work flow and deadlines. Additionally, Media Product Development Manager provides leadership, coaching, and mentoring to development staff. May require a bachelor's degree. Typically reports to top management. The Media Product Development Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. To be a Media Product Development Manager typically requires 3+ years of managerial experience. (Copyright 2024 Salary.com)

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Paid Media Manager
  • Hibu
  • Rapids, IA FULL_TIME
  • The Paid Media Manager will be responsible for developing and leading paid media strategies for Hibu’s B2B ABM program. This role will involve selecting and optimizing media channels for budget allocation, targeting ABM objectives, and leveraging input from cross-functional teams across Google Ads, Microsoft Ads, Programmatic, Paid Social (LinkedIn, Meta, X), Connected TV (CTV) and web personalization platforms. The candidate will support all aspects of paid campaign execution, from strategy development, implementation, optimization, reporting and analysis, to campaign innovation and industry trends. This person may manage our affiliate/third party lead gen programs working off a CPL basis.

    Key Responsibilities

    • Develop paid media strategies across various digital platforms, including CTV, web personalization, and traditional channels, to achieve lead generation objectives and deliver positive ROI.
    • Coordinate, set up, launch and continuously optimize campaigns Across Google Ads, Microsoft Ads, Paid Social and emerging platforms (including CTV).
    • Work with web and design team to implement web personalization strategies to deliver tailored content experiences aligned with campaign objectives using Terminus Web Personalization Tool.
    • Analyze and report on campaign performance daily, providing deeper dive insights monthly and quarterly, including personalized content performance.
    • Develop and maintain account forecasts, ensuring strict budget management and ROI optimization.
    • Continuously propose and implement optimization tactics to achieve goals, including for CTV and personalized web campaigns.
    • Manage the campaign calendar, ensuring alignment with business goals and key campaign milestones.
    • Stay up-to-date on industry trends, particularly emerging digital channels such as CTV and new personalization tools.
    • Serve as a thought leader on new digital media channels and drive innovation in paid media strategies.
    • Problem-solving and critical thinking; the ability to develop solutions, seek multiple alternatives, and present recommendations
    • Support and optimize third-party affiliate programs, managing relationships and ensuring successful lead gen efforts.

    Qualifications

    • 5 years of experience managing Paid Search, Display, Social Ads, and CTV campaigns
    • Deep tactical expertise across digital advertising platforms (Google Ads, LinkedIn, Meta) and emerging platforms experience (CTV preferred but not required
    • Confidence and comfort in a fast-paced, high-growth environment.
    • Strong understanding of audience targeting, segmentation strategies and personalized content delivery.
    • Strong analytical skills, with the ability to monitor campaigns, interpret data and make data-driven decisions to optimize results.
    • Knowledge of A/B testing methodologies and campaign tracking tools
    • Proficiency in data tools: Excel, Power BI (Preferred but not required), Google Analytics, and marketing analytics platforms.
    • Experience with Terminus (preferred but not required) or other ABM platforms.
    • Familiarity with CTV platforms, including performance tracking and ROI analysis (preferred but not required).
    • Experience with affiliate marketing programs, relationship management, and optimization.
    • Ability to independently and collaboratively within a team.
    • “Can-do” attitude with a willingness to take on challenges and deliver results.

    IND7

    Working with us means joining a team of truly extraordinary people working to improve communities across the country. Joining our team means not only working in a fun environment with smart people, but also being able to take advantage of our competitive compensation, ongoing training, incentives, and generous benefits package.

    Learn more about the Hibu culture here: Culture at Hibu

    NOTE: Hibu is an Equal Opportunity Employer, and consistent with applicable law, provides reasonable accommodations for qualified individuals with disabilities and disabled veterans in completing our job application process. If you need reasonable accommodation and/or are having difficulty completing our online application process due to a disability you may use the following email address applicationaccomodation@hibu.com : Please include your name and contact information and the title of the position you are interested in. Note: this is not for general employment inquires or correspondence. Hibu will only respond to requests related to those who need assistance with the online application process due to a disability
  • 20 Days Ago

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PepperJax Grill Assistant Manager - Cedar Rapids
  • Pepperjax Development Company
  • Rapids, IA FULL_TIME
  • Life's too short to not work somewhere awesome. PepperJax Grill is growing and looking for authentic, genuine people to grow with us. We've got a pretty good thing going with new restaurants, great be...
  • 8 Days Ago

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PepperJax Grill Shift Manager - Cedar Rapids
  • Pepperjax Development Company
  • Rapids, IA FULL_TIME
  • Life's too short to not work somewhere awesome. PepperJax Grill is growing and looking for authentic, genuine people to grow with us. We've got a pretty good thing going with new restaurants, great be...
  • 8 Days Ago

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Multi Media Sales Representative
  • NRG MEDIA LLC
  • Hiawatha, IA FULL_TIME
  • DescriptionNRG Media Cedar Rapids-Waterloo has an opening to join our dynamic team of multi-media sales professionals. You will work with area business owners and decision makers to create marketing s...
  • 1 Month Ago

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Product Demonstrator Part Time
  • Product Connections
  • Rapids, IA PART_TIME
  • Job Posting **Overview** Weekly Pay Flexible Schedule Fun Work Environment Career Advancement Opportunities Online and/or on-the-job training This part time associate samples products for suppliers wi...
  • 1 Month Ago

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Product Demonstrator Part Time
  • Product Connections
  • Dubuque, IA PART_TIME
  • Job PostingOverview Weekly PayFlexible Schedule Fun Work Environment Career Advancement OpportunitiesOnline and/or on-the-job training This part time associate samples products for suppliers within a ...
  • 26 Days Ago

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0 Media Product Development Manager jobs found in Cedar Rapids, IA area

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Structural Engineer - Recent Graduate/Early Career
  • Shive Hattery Group
  • Cedar Rapids, IA
  • Job Type Full-time Description Shive-Hattery is a premier Architecture and Engineering consulting firm headquartered in ...
  • 12/15/2024 12:00:00 AM

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UTILITY ROUTE DRIVER (FULL TIME)
  • Compass Group, North America
  • Cedar Rapids, IA
  • Canteen $1,000 SIGN-ON BONUS! + We are hiring immediately for a full time UTILITY ROUTE DRIVER position. + Location: Can...
  • 12/15/2024 12:00:00 AM

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Project Manager
  • Sedgwick
  • Cedar Rapids, IA
  • Taking care of people is at the heart of everything we do, and we start by taking care of you, our valued colleague. A c...
  • 12/15/2024 12:00:00 AM

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On-Demand: Guest Advocate, General Merchandise, Fulfillment, Food and Beverage, Style
  • Target
  • Cedar Rapids, IA
  • Starting Hourly Rate / Salario por Hora Inicial: $15.50 USD per hour ALL ABOUT TARGET Working at Target means helping al...
  • 12/15/2024 12:00:00 AM

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General Merchandise, Closing, Fulfillment
  • Target
  • Cedar Rapids, IA
  • Starting Hourly Rate / Salario por Hora Inicial: $15.50 USD per hour ALL ABOUT TARGET As a Fortune 50 company with more ...
  • 12/15/2024 12:00:00 AM

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Director, Innovation Product Management
  • Integrated DNA Technologies, Inc.
  • Coralville, IA
  • Integrated DNA Technologies (IDT) is the leading manufacturer of custom oligonucleotides and proprietary technologies fo...
  • 12/12/2024 12:00:00 AM

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Commercial Product Manager - Synthetic Biology
  • Danaher
  • Tiffin, IA
  • Integrated DNA Technologies (IDT) is the leading manufacturer of custom oligonucleotides and proprietary technologies fo...
  • 12/12/2024 12:00:00 AM

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Commercial Product Manager - Synthetic Biology
  • Integrated DNA Technologies, Inc.
  • Coralville, IA
  • Integrated DNA Technologies (IDT) is the leading manufacturer of custom oligonucleotides and proprietary technologies fo...
  • 12/12/2024 12:00:00 AM

The city is divided into four quadrants, used in addressing. 1st Avenue (U.S. Route 151 Business) divides the north and south sides of the city, and the Cedar River divides east and west. Mays Island, in the middle of the river, is the only area of the city where addresses have no quadrant. Areas outside the city limits that have a Cedar Rapids mailing address do not use the quadrants either. Except in the downtown area, 1st Avenue and the Cedar River tend to run diagonally instead of along the cardinal directions. Due to the curving of 1st Avenue, there are some areas in western Cedar Rapids ...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Media Product Development Manager jobs
$78,707 to $103,140
Cedar Rapids, Iowa area prices
were up 0.8% from a year ago

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