Media Supervisor is responsible for overseeing and guiding research and development of media plans, identifying target audience and ideal media outlets. Approves media mix and frequency as appropriate to client budget and objectives. Being a Media Supervisor may require a bachelor's degree and at least 5 years of experience in the field or in a related area. Familiar with a variety of the field's concepts, practices, and procedures. Additionally, Media Supervisor relies on extensive experience and judgment to plan and accomplish goals. Performs a variety of tasks. May lead and direct the work of others. A wide degree of creativity and latitude is expected. Typically reports to a manager or head of a unit/department. (Copyright 2025 Salary.com)
About Gray Media:
Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
About WGGB:
Winner of the Gray Television 2023 Station Of The Year Award, Western Mass News is a licensed television station in Springfield, Massachusetts, and serves the Pioneer Valley. The networks of Western Mass News include ABC 40 (WGGB), Fox 6 (EGGB), and CBS 3 (WSHM). We have Western Mass's most live programming, from the Oscars to all the major live sporting events.
Job Summary/Description:
Western Mass News is seeking a passionate, energetic, and highly motivated Media Executive who can adapt quickly and maximize sales on all our over-the-air and digital platforms. A strong work ethic and the ability to formulate and execute a daily plan is a must. This is a fast-paced and fun business that requires persistence, organization, creativity, and interpersonal skills.
The ideal candidate will be expected to develop and maintain a positive working relationship with clients and assigned/designated agencies through frequent contact in person and by telephone and to promote the station and sell Core Digital, Extended Digital, OTT, and Broadcast Commercial Spot. One must prepare sales presentations to sell digital and commercial airtime utilizing available in-house ratings, research materials, knowledge of the advertisers and agencies and their advertising needs, knowledge of the local marketplace competition, and available station assets.
Please note - primary job duties and responsibilities include, but are not limited to the information listed above
Qualifications/Requirements:
- College degree preferred or equivalent in years of experience
- Previous outside sales experience is preferred
- Previous work in media sales is preferred
- Must have strong administrative skills
- Must have strong prospecting skills
- Professional appearance a must
- Media sales experience preferred
If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WGGB-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
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