As a Freelance Content Writer & SEO Specialist at you will play a crucial role in creating compelling and SEO-optimized content that enhances our online presence and attracts potential customers. You will collaborate closely with our marketing and design teams to develop content strategies, improve search engine rankings, and engage our target audience effectively.
Key Responsibilities:
• Develop and execute content strategies to drive organic traffic and improve search engine rankings for digital platforms.
• Create high-quality and engaging content for our website, blog, social media channels, email campaigns, and other digital assets.
• Conduct thorough keyword research to identify relevant topics and optimize content for SEO.
• Collaborate with designers and developers to ensure content is visually appealing, user-friendly, and optimized for search engines.
• Monitor and analyze website traffic, user engagement, and SEO performance using tools such as Google Analytics, SEMrush, and Moz.
• Stay updated with industry trends, best practices, and algorithm changes to implement effective SEO strategies.
• Optimize content metadata, tags, and internal linking structure to enhance search visibility and user experience.
• Assist in planning and executing digital marketing campaigns to promote our agency services.
• Track and report on key performance indicators (KPIs) related to content and SEO initiatives, and provide actionable insights for continuous improvement.
Qualifications:
• Bachelor's degree in Marketing, Communications, English, or related field.
• Proven experience as a Content Writer, Copywriter, or SEO Specialist in the technology or Agency industry.
• Strong writing, editing, and proofreading skills with a keen eye for detail and grammar.
• In-depth knowledge of SEO best practices, keyword research, and SEO tools such as Google Analytics, SEMrush, and Ahrefs.
• Experience with content management systems (CMS) such as WordPress or Drupal.
• Familiarity with HTML, CSS, and basic web design principles is a plus.
• Excellent communication, collaboration, and project management skills.
• Ability to work independently, prioritize tasks, and meet deadlines in a remote work environment.
• A passion for technology, innovation, and digital marketing trends.
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