Provide local marketing teams with the strategic frameworks and guardrails to guide & support the creation of relevant, localized media plans and tactics that align to our global brand strategy.
February 28, 2023
Builds effective relationships and works collaboratively with Marketing, Sales, IT, Legal, Product, Business Intelligence, and external vendors to set goals, develop strategy, plan and implement tests/campaigns, manage timelines and deliver results.
March 12, 2023
Create and maintain key performance indicator goals for each digital marketing channel, track results to goal and share results with brand team and senior management.
April 02, 2023
Drive growth in our performance marketing channels by efficiently scaling conversion volume through testing and optimizations.
April 04, 2023
Demonstrated success in leading the strategy, management, and optimization of Paid Social and Native Media channels for a high growth company.
April 25, 2023
Understand factors impacting performance trends, gap to goals, marketplace dynamics and other exogenous facets influencing results.
May 09, 2023