OVERALL POSITION DESCRIPTION:
The Performance Marketing Manager will join a team of marketing professionals to play a vital role in enhancing WFP USA’s digital fundraising strategy, with an emphasis on supporting the growth of the United Nations World Food Programme’s ShareTheMeal app.
The Performance Marketing Manager will work alongside colleagues within WFP USA and the broader U.N. World Food Programme umbrella to execute a strategy to acquire new donors and app users via digital advertising campaigns that promote the download and usage of the ShareTheMeal (STM) app. Donations from the ShareTheMeal app support various U.N. World Food Programme operations ranging from resilience building and school feeding programs to providing food assistance in emergencies. Since launching the app in 2015, we have helped provide aid to some of the largest food crises in the world including Yemen, Syria and Nigeria.
Highlighted Responsibilities:
A well-qualified candidate will possess the following:
The successful Performance Marketing Manager will be committed to WFP USA’s mission, values, programs and goals. They will embrace the opportunity to work across time zones and the organization to execute on this new-to-the-U.S. role and the ambiguity that comes with that. They will be able to take direction from a variety of stakeholders and demonstrate a highly collaborative and respectful communication style that invites progress on both fundraising goals and intra-organizational teamwork.
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