PPC Specialist jobs in Rockford, IL

We are looking for a PPC (Pay Per Click) Specialist to join our marketing team. You will manage the paid search marketing campaigns on Google and other advertising platforms. Your objective would be to ensure that our marketing efforts yield the highest ROI. 

Responsibilities:

* Formulate effective paid search strategies

* Generate and manage a mix of PPC campaigns across relevant digital platforms

* Set and monitor budget caps and adjust bids to maximize ROI

* Assess performance against target metrics and recommend adjustments to strategies were necessary

* Create engaging ad copies

* Analyze data to determine which keywords and phrases are most relevant to our ad copy and landing pages

* Create periodic reports to management

* Be innovative in ad copy to drive traffic to our site

* Keep yourself updated with PPC best practices, SEM trends and developments within our  industry

* Develop relationships with PPC ad platforms and vendors

Requirements:

Bachelor’s degree in marketing, advertising or related field

3 years of experience as a PPC / Digital Marketing Specialist

Experience managing over 200k monthly ad budget, B2B SaaS Experience is preferred

Experience with multiple ad platforms (Google Ads, Facebook Ads, LInkedIn Ads) is preferred

Experience using ABM and CRO products

Familiarity with analytical tools like Google Analytics

Strong analytical and mathematical ability

Excellent communication skills

Knowledge of current trends and industry best practices in digital marketing

Good people management skills and a go-getter attitude