Product Marketing Analyst jobs in Youngstown, OH

The Digital Marketing Analyst role is responsible for the execution of reporting and analysis needs for a rapidly growing marketing team. As a Marketing Analyst, you will work closely with internal marketing team members as well as members of other departments to develop and analyze metrics that will be used to hit performance targets for a multimillion-dollar annual marketing budget, including both operational and financial measures. This is a data-driven role in which the analysis will drive company decisions and provide the opportunity to have an immediate impact on the business’ performance.

• Growth, management, and optimization of digital channels for new customer acquisition. Comfortable negotiating agreements and managing outside vendors.
• Manages data necessary for reporting, analytics, and trend tools including Google Analytics 4 and internal databases.
• Constant testing of audiences, placements, solutions, and creativity, including structured A/B tests. Familiar with UTM parameters that allow for accurate tracking and measurement.
• Own relationships with assigned third-party solutions and make decisions based on their performance.
• Manage performance across a variety of marketing channels: search, programmatic display, paid social, affiliate, prospecting email, and rich media.
• Plan and communicate new campaigns and marketing opportunities.
• Stay up-to-date on digital marketing trends, technologies, and approaches.
• Day-to-day reporting of marketing efforts for spend, impressions, clicks, leads, and down funnel performance to marry this data to sales and revenue (actual and projections).
• Develop detailed, quantitative analysis while developing meaningful insights into business performance for marketing campaigns.
• Provide variance and impact analyses of lead generation, cost, revenue, and contribution margin.
• Manage daily and monthly reporting for media buyers and divisional leadership on marketing efforts, performance, and testing.
• Work with senior leadership to develop executive reports and insights.
• Continually evaluate and recommend possible marketing changes and point out insights to the marketing team that could positively impact the overall marketing/lead generation/optimization strategy.
• Generate and analyze daily and monthly marketing reports as well as provide recommendations on strategies to optimize and improve performance.
• Participate as a thought leader by sharing knowledge and best practices with the entire marketing team, leadership and business unit teams.

Knowledge, Skills, and Abilities:

• Strong understanding of unit economics and profitability measures.
• Strong organizational and time management skills.
• Strong attention to detail.
• Intellectual curiosity toward research.
• Superior analytical and business judgment.
• Strong business acumen.
• Able to derive insights from data and make recommendations for adjustments based on insights.
• Highly motivated, resourceful, and self-directed with the ability to deliver under pressure.
• Understanding of digital marketing metrics and measurement.
• Fast learner who is career minded and seeks additional responsibility as earned.
• Excellent oral and written communication skills.