POSITION SUMMARY: The Director of Communication responsible for creating and implementing a strategic, multi-faceted communications program designed to build and strengthen the club’s brand as a leader in the Private Club industry. This role demands a high standard of writing, grammar, and communication skills as the successful candidate will be responsible for writing, developing, and distributing effective messaging and communication strategies by performing the following duties.
ESSENTIAL DUTIES & RESPONSIBILITIES
- Develop new and innovative ways to market and communicate the Club’s mission, goals, and objectives and to create a visual brand standard that reinforces these initiatives.
- Initiate, pen and edit compelling and accurate messaging for the Club President, Chief Operating Officer, and Directors.
- Build and foster collaborative relationships with other departments within the organization to stay informed of new initiatives, products, and services.
- Create and follow a communications calendar to deliver effective internal messaging and communication strategies to further the Club’s strategic initiatives by using various print, digital and video communication channels.
- Identify opportunities to support organizational initiatives and develop communications materials and programs to promote and publicize these activities to the membership.
- Design, write, edit, and produce all guides, newsletters, brochures, presentations, flyers, posters, power point presentations, calendars, menus, banquet packets, invitations, signage, etc.
- Develop original Clubster and eblast campaigns that correlate with Club goals.
- Handle and oversee communications to the membership promoting club events, catering, interest groups, Charity events, Club Leagues such as the Women’s Golf Leagues, Men’s Golf League, and Major Member-Guest events.
- Attend Director’s meeting and Committee meetings as assigned.
- Anticipate and plan graphics workload and coordinate with Club Directors and Members. Maintain strict adherence to delivery schedules.
- Manage internal television/digital communications throughout the Club.
- Be proactive and effective in creating best practices to facilitate all Club communications.
- Maintain the Club website with daily, weekly, and monthly updates and web blasts. Manage the development of future releases, population of website data and Club activity updates.
- Work with existing and new vendors to ensure the Club has the most cost effective and best quality printed supplies and paper products (menu paper, note cards, envelopes, paper, etc.).
- Take photos and/or video (or coordinate vendors) and produce media as required for functions.
- Benchmarking with other clubs and resorts in the area.
- Trains new hires on administration of digital platforms, website events calendar, and app as needed.
- Other duties as assigned.
Position Requirements- Excellent creative writing, proofing, editing and communication skills
- Advanced skills in Power Point including use of color palates, master slides, animation, imported elements and template creations
- Advanced skills in InDesign, Photoshop, Illustrator, Quark Express, Microsoft Office Suite
- Highly organized and a skilled multi-tasker
- Exceptionally creative and detail oriented
- Ability to understand, interpret and write about Club industry information
Minimum Education / Experience
- Bachelor’s degree in Graphics Design and/or Marketing and three to five years of related experience; or equivalent combination of education and experience.
- Proven experience in a communications or marketing role in a club, hotel, resort, or other hospitality arena is a plus.
Physical Requirements (The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)
- Must be able to lift up to 20 lbs. to waist height
- Frequent reaching, bending, turning, kneeling, and stooping
- Must be able to sit for extended periods
- Repetitive motion required including computer entry
- Normal vision and hearing ranges required