Regional Marketing Manager jobs in Brockton, MA

Overview:
We are seeking a highly skilled and motivated Marketing Manager to join our team. As a Marketing Manager, you will be responsible for developing and implementing marketing strategies to promote our products and services. You will work closely with cross-functional teams to drive brand awareness, increase customer engagement, and achieve business objectives.

Responsibilities:
- Develop and execute marketing campaigns across various channels, including digital, social media, print, and events
- Conduct market research to identify customer needs, trends, and competitive landscape
- Analyze data and metrics to measure campaign effectiveness and make data-driven decisions
- Manage marketing budgets and allocate resources effectively
- Collaborate with internal teams to create compelling content for marketing materials, website, and social media platforms
- Utilize marketing automation tools to streamline processes and improve efficiency
- Monitor industry trends and stay up-to-date with the latest marketing techniques and technologies
- Oversee advertising initiatives and coordinate with external agencies/vendors
- Track and report on key performance indicators (KPIs) to measure the success of marketing efforts

Experience:
- Proven experience as a Marketing Manager or similar role
- Strong analytical skills with the ability to interpret data and make strategic recommendations
- In-depth knowledge of marketing principles, including market research, segmentation, targeting, positioning, and branding
- Proficiency in digital marketing channels such as social media marketing, SEO/SEM, email marketing, content marketing, etc.
- Experience with marketing automation platforms (e.g., HubSpot) and CRM systems
- Familiarity with e-commerce platforms and strategies
- Excellent written and verbal communication skills
- Proficiency in using Google Analytics or similar tools to analyze website traffic and user behavior
- Proficiency in using Adobe Creative Suite (Photoshop, Illustrator) for creating visually appealing marketing materials

If you are a creative thinker with a passion for driving results through innovative marketing strategies, we would love to hear from you. Join our team and contribute to the growth and success of our organization.

Note: This is a paid position.

Job Type: Full-time

Pay: From $66,846.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday
• Weekends as needed

Application Question(s):

• Do you have previous experience in the cannabis industry?

Work Location: Hybrid remote in Taunton, MA 02780