Client and internal leader across market intelligence and social intelligence teams
Strategic partner to teams throughout the agency including but not limited to Communications Planning, Engagement Leads, Analytics and more
Leader of marketplace updates and development of POVs to help our clients better understand how to reach their audiences more effectively
Partner with internal client leads to identify Audience Intelligence solutions via social and/or market intelligence, develop research proposals including pricing, and lead approved research projects
Develop a deep understanding of clients’ brands and disease states and determine how research can provide a benefit to their audiences and support media planning, strategy, and optimization
Support brand planning by evaluating CMI Media Group proprietary data and secondary sources and delegating team resources to support incoming requests
Train junior employees on basic statistics, research best practices, and how to bring data to life through compelling narratives and storytelling
Partner with Client Finance teams to assist with the development of SOWs customized for each audience intelligence solution
Ensure the CMI Audience Intelligence team is using best-in-class tools by staying on top of shifts in the market and available toolsets
Partner with decision sciences team to develop impactful behavioral segmentation schemes for our clients and be able to assist with laying attitudinal/psychographic segmentations onto behavioral segmentations
Stay up to date on the use of social intelligence and market intelligence in the pharmaceutical space
Experience managing third party partners that assist in achieving market research and social listening goals
Continuously improve process, pitch new ideas to grow the service offerings for clients and agency alike, and be a natural leader that pushes boundaries to be the best in the market