Sales Promotion Manager manages, develops, and implements sales promotion policies, programs, and initiatives to support the marketing and branding strategy of the organization. Researches, evaluates, and recommends tactics that enhance the market positioning of the organization's products or services. Being a Sales Promotion Manager creates and conveys brand messages to improve brand awareness and perception. Identifies promotional merchandise suppliers and negotiates pricing and delivery schedules. Additionally, Sales Promotion Manager coordinates distribution of materials with internal teams. May require a bachelor's degree. Typically reports to a senior manager. The Sales Promotion Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Sales Promotion Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
PURPOSE
This procedure defines and details the function, reporting relationships, responsibilities, duties and expectations of performance of the Territory Sales and Promotion Manager – of Dunlop Sports Group Americas
BASIC FUNCTION
The basic function of the Territory Sales and Promotion Manager is to achieve annual sales targets. Identify new targets and expand distribution within the defined territory. Establish and maintain customer relationships, identify quality-teaching professionals to partner and promote the Dunlop brand. Conduct in store clinics and create a periodic schedule of on court demonstration days all with the objective ensuring product knowledge and supporting customer sell thru and replenishment of Dunlop products. Attend local and regional trade shows, seminars and tournaments. Submit territory reports and market/product feedback according to a defined schedule.
REPORTING RELATIONSHIPS
The Territory Sales and Promotion Manager – reports directly to the Director of Sales
RESPONSIBILITIES
Territory Sales and Promotion Manager is responsible for:
TRAVEL
An extensive amount of travel should be expected within the territory.
EXPECTATIONS AND MEASUREMENTS OF PERFORMANCE
Territory Sales and Promotion Manager of Dunlop Sports Group Americas will be deemed to be performing in a satisfactory manner when the following are being accomplished:
All of the expectations outlined above will be monitored and evaluation by the Director of Sales. When possible, objective quantitative measures will be use.
This position will be home based in Florida
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