KP Recruiting Group is a consulting firm that provides
leadership and exceptional talent to some of the world’s leading companies.
Headquartered in the Midwest, KP Recruiting Group has successfully completed
countless engagements in the United States, Europe and Latin America. We
represent clients in all industries and all sizes. Our mission is to provide
exceptional client and candidate experiences in order to get the best possible
results. On behalf of our client, we are excited to present the following confidential
role. We look forward to hearing from you and discussing the opportunity!
The Role:
Our client is seeking an experienced Senior Social Media Specialist to join our marketing team and work in a fast-paced, dynamic, and multicultural environment. As Social Media Specialist, you will be responsible for leading, managing, and implementing our Social Media strategy for B2B, B2C and influencer audiences. You will leverage customer and market insights, to drive best-in-class channel operations and management.
The Social Media Specialist will play a critical role in building user growth with our various trading platforms, desktop and mobile. You will be responsible for amplifying our products and service offerings through various social media channel campaigns. You will help lead your team prioritize content origination, community management, and measurement, keeping Interactive Brokers at the forefront of the industry.
This role is perfect for candidates who have B2B, B2C and influencer social media marketing experience, as well as familiarity and interest in the financial services industry and in regulations. The ideal candidate has energy, attention to detail, and knows the online advertising business from the inside out. The candidate will be able to work with a highly regulated environment by obtaining approvals and retaining records.
Responsibilities
Manage Interactive Brokers social media efforts, from content development to performance evaluation.
Drive execution of paid and organic social media strategies to ensure we generate growth with our target audiences and business goals, along with brand recognition and positive perceptions.
Manage mobile app marketing campaigns that not only drive app installs but also lower funnel mobile activities.
Guide and lead the team to create, publish, and share content, including copy, graphics, videos, and images.
Gather and evaluate social media analytics, research target audience preferences and current trends to drive best-in-class channel operations and management.
Set specific objectives for social media initiatives, track performance, and report on campaign performance on a weekly, monthly, and quarterly basis.
Envision and manage social media partnerships.
Monitor and moderate audience comments.
Requirements
Bachelor’s degree in journalism, communications, marketing, or a related field is required. MBA a plus.
5 - 7 years experience in social media management, with a track record of success in paid and organic social media advertising.
The Social Media Specialist will play a critical role in building user growth with our various trading platforms, desktop and mobile.
Experience leading a social media team.
Experience with online monitoring and measurement platforms - Sprinklr, Social Bakers, Hootsuite or similar platforms.
Deep understanding of all social channels (LinkedIn, Twitter, Facebook, YouTube, Instagram) and social/influencer management tools to optimize engagement.
Highly analytical mindset, with excellent research skills.
Excellent verbal and written communications, time management, and relationship-building skills.
Excellent Google Suite and Microsoft Suite skills.
Flexibility and ability to work in a fast-paced and dynamic environment.
Strong copy-writing skills are highly desirable.
Knowledge of financial services marketplace a plus.
Benefits
Our Client
offers a comprehensive benefits package including:
401k
Matching
Family and
Individual Insurance Packages (Health, Life, Dental, and Vision)
Paid Time
Off & Paid Holidays
Long &
Short-Term Disability
Identity
Theft Plans
Retirement
& Pension Plans
Employee
Assistance Program
Employee
Referral Program
Tuition
Reimbursement Programs
Advancement
& Professional Growth opportunities
Parental
Leave
& More