Search Engine Marketing Specialist designs, iterates on, and administers search engine marketing campaigns to promote a product or brand and ensure an efficient, effective campaign. Analyzes data and runs testing to identify trends and create a more optimized campaign. Being a Search Engine Marketing Specialist researches new techniques, trends, and technologies to drive search engine marketing strategy and decision-making. Uses knowledge and experience with search engine platforms' advertising analytics functions to gather useful information and run AB testing. Additionally, Search Engine Marketing Specialist typically requires a bachelor's degree. Typically reports to a manager. The Search Engine Marketing Specialist work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Search Engine Marketing Specialist typically requires 4-7 years of related experience. (Copyright 2024 Salary.com)
Brightbound is a fast-growing product sales company that designs and fabricates lifestyle goods. Our current product line of light fixtures are heirloom quality and handcrafted. We value the highest craftsmanship, innovation, and the skilled maker community. Brightbound is a Napa, CA and Brooklyn, NY design studio with a focus on lighting. Locations on both coasts are shared with our partner brands, NYC furniture design studio, Token, and a California based interior design studio, Shawback Design. This role will include marketing responsibilities for all three brands as they are interconnected.
Marketing Specialist
Position Responsibilities:
Demonstrate knowledge of the Brightbound product offerings as well as our partner furniture brand, Token and the interior design services company, Shawback Design
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
Work with owners to develop marketing material for new products and corresponding press release materials
Organize visuals and messaging for trade presentations (virtual and in person)
Work with owners to implement effective social media strategies and manage company social media platforms
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development, complete with formal proposals and recommendations
Help to guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
Manage and regularly update website to reflect most current product offerings and brand messaging, analyzing analytics regularly
Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Ensure the alignment of communications and messaging in all channels that are consistently reflective of the brands
Regularly communicate with owners and director of sales ensuring synchronization of marketing and sales program
Work with director of sales to ensure designer, press, and other contact lists are up to date
Develop and ambitiously grow marketing goals, analyzing effectiveness on a quarterly basis
Participate in studio events and other public outreach events for the company
Strong Graphic Design skills including a working knowledge of Adobe Illustrator, Photoshop, InDesign
Ensure regular maintenance of studio/showroom aesthetics, organization, and overall standards
Track key metrics for performance of production studio, evaluate and share these metrics with the team and determine how performance of the department affect other aspects of the business
Other duties as assigned
Key Qualifications for Success:
- Bachelor’s degree or equivalent
- 3 years of experience in a marketing, graphic design, and social media role
- Experience in graphic design or comparable creative field
- Excellent time management skills
- Friendly, open and responsive personality
- Experience creating product presentations,, special events, and to support sales teams
- Passion for interior design, lighting, furniture, architecture, fine art
To apply, please send cover letter and resume in a PDF format to damon@brightbound.com
Job Type: Full-time
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