Search Engine Marketing Specialist jobs in Rockville, MD

Search Engine Marketing Specialist designs, iterates on, and administers search engine marketing campaigns to promote a product or brand and ensure an efficient, effective campaign. Analyzes data and runs testing to identify trends and create a more optimized campaign. Being a Search Engine Marketing Specialist researches new techniques, trends, and technologies to drive search engine marketing strategy and decision-making. Uses knowledge and experience with search engine platforms' advertising analytics functions to gather useful information and run AB testing. Additionally, Search Engine Marketing Specialist typically requires a bachelor's degree. Typically reports to a manager. The Search Engine Marketing Specialist work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Search Engine Marketing Specialist typically requires 4-7 years of related experience. (Copyright 2024 Salary.com)

Recently Added Search Engine Marketing Specialist jobs

S
Specialist, Marketing Content Writer
  • Search For Common Ground
  • Washington, DC FULL_TIME
  • Search for Common Ground

    In a world often divided, Search for Common Ground stands for the power of bringing diverse people together to find solutions. By meeting this moment with Search, you join a powerful global peace movement that believes in the profound impact of courageous multipartiality - that all voices should be heard and respected in shaping a better, more connected world and collaborative vision is essential for lasting peace.

    Search for Common Ground takes a dynamic approach by building solutions that are based on the needs of communities. We engage with leaders and elected officials to advance dialogue and collaboration. We are community leaders. We are youth activists. We are women. We are Peacebuilders. We have been doing this work for over 40 years, we have developed our understanding of what peace looks like, being able to quantify our impact and design more effective programming. Peace moves at the speed of trust, so we invest for the long haul. When we're no longer needed, we leave, leaving behind people and institutions with the ability to manage future conflicts.

    Department Summary

    The Marketing Department works to mainstream peacebuilding and positions Search for Common Ground as the leader/leading partner in transforming violent conflict into peace and stability so more people can thrive. The Marketing Team manages all aspects of the global brand, raises awareness (through advertising) and resources (through cause marketing) for the organization, deploying leadership, innovation, and entrepreneurship.
    Responsibilities
    • Responsible for developing various engaging copy aligned with the 2024 content plan and overall strategic marketing objectives.
    • Responsible for creating content that engages and informs our community of peacemakers, enhancing our communications strategy through immersive content that helps to shape an understanding of the places where Search for Common Ground serves.
    • Research, write, and edit content that educates and informs our communities on the countries/regions we serve and issues relevant to our work-to position Search for Common Ground as a trusted thought leader. This content will include long and short-form landing pages, articles, and more immersive pieces (which may require collaboration with other stakeholders to create or design), such as infographics, photo essays, animations, and interactive/multimedia pieces.
    • Initiate ideas for thought leadership content based on current events, world issues, and trends relevant to our work.
    Contributions
    • Develop various engaging copy aligned with the 2024 content plan and overall strategic marketing objectives.
    • Develop high-impact ROI copy for our shop focusing on refugee-made products, apparel, and donation-based programs.
    • Develop content that attracts new audiences and converts for membership.
    • Work cross-departmentally to develop content for various marketing landing pages on the website, including partner marketing pages.
    • Interpret creative direction and adapt points from creative briefs into persuasive copy concepts.
    • Interpret creative briefs to write video scripts
    • Produce error-free content that adheres to the Search for Common Ground style guidelines.
    • Propose copy concepts and present underlying strategic thinking to MarCom leadership.
    • Research, write, and edit the following reports:
    - Donor impact reports, updating donors about our current global programming, and communicating the difference their giving makes.
    - Program briefs to accompany updates from the Program team, containing summary information vetted for public use.
    • Coordinate with the Program team to obtain required data and confirm the accuracy of each report.
    • Collaborate with MarComm, Development, and Programming to identify new, more effective ways to contextualize the impact of our programming for donors.
    • Coordinate with the Development/Programming team to identify all impact reporting needs and obtain approval on final reports.
    Competency Behavior Indicators (Knowledge, Skills, and Abilities)
    • Manages overall strategy and vision. Provides functional and program/project management. Anticipates and plans for needs and takes action accordingly. Provides guidance to direct reports or matrixed team members.
    • Develops and maintains collaborative relationships with vendors, organizations, professional associations, partners, funders, and Search's network of experts critical to the area of purview.
    • Modifies a planned course of action in response to new information or new circumstances.
    • Responds to changing circumstances and expectations readily.
    • Articulates Search/function program/project goals and objectives within and external to Search. Develops program objectives that reflect broader Search strategies and approaches.
    • Provides input for standards across functions globally within Shared Services teams and with a view from a multicultural perspective that reflects consideration of other cultures, other viewpoints, and other ways of doing things.
    • Overcomes obstacles using ethical practices; formulates and evaluates morally and ethically justified solutions.
    • Assesses risks and opportunities to lead decision makers to a favorable outcome.
    • Checks the accuracy of one's own and others' work and sets up systematic checks and balances to support content and data integrity.
    • Has knowledge of project management tools including technology as resources for efficiency and reduction of stress.
    • Remain alert and responsive to any safeguarding risks, acquire relevant knowledge and skills that will enable you to promote strong safeguarding practices, understand the safeguarding policy and procedures, and conduct yourself in a manner consistent with the Safeguarding Policy.
    Type and Nature of Contacts
    • Routinely coordinates with colleagues and consultants on-site and in the field and resolves problem situations with tact.
    • Represents, as assigned, selected programs or projects and other organizations, including donors, vendors, and international and local partners.
    • Interacts with HQ, country office, and regional staff.
    Required Skills
    Experience with project management tools (e.g., Basecamp, Trello, etc.)
    Experience using Website (e.g. Wordpress)

    Education and Experience
    Typically BS/BA with minimum 9 years' experience.

    Working Conditions and Physical Requirements
    Usual office environment conditions; ability to travel internationally at least 20%.

    Supervisory and Budget Responsibility
    Typically manages one or more direct reports and/or consultants and/or manages one functional area.

    As job descriptions cannot be exhaustive, the position holder may be required to undertake other duties that are broadly in line with the above key responsibilities.

    -----------------------------------------------------------------------------------------------------

    Only applicants invited for an interview will be contacted. No phone calls, please. Please see our website for full details of our work. All Search Employees must adhere to the values: Collaboration- Audacity - Tenacity - Empathy - Results. In accordance with these values, Search enforces compliance with the Code of Conduct and related policies on Anti Workplace Harassment, Protection from Exploitation and Abuse, Child Safeguarding, Conflict of Interest, and Anti-fraud. Search is committed to safeguarding the interests, rights, and well-being of children, youth, and vulnerable adults with whom it is in contact and to conducting its programs and operations in a manner that is safe for children, youth, and vulnerable adults. Search for Common Ground does not and shall not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations. View our code of conduct and our privacy policy .

    Les descriptifs de pouvant ne pouvant etre exhaustifs, le titulaire du poste pourra etre amene a entreprendre d'autres taches qui correspondent globalement aux responsabilites cles ci-dessus.
    -------------------------------------------------- ---------------------------------------------------
    Seuls les candidats invites a un entretien seront contactes. Pas d'appels telephoniques s'il vous plait. Veuillez consulter notre site Web pour tous les details de notre mission.

    Tous les employes de Search doivent adherer aux valeurs de Search : Collaboration- Audace - Tenacite - Empathie - Resultats. Conformement a ces valeurs, Search fait respecter le code de conduite et les politiques connexes sur la lutte contre le harcelement au travail, la protection contre l'exploitation et les abus, la protection des enfants, les conflits d'interets et la lutte contre la fraude. Search s'engage a preserver les interets, les droits et le bien-etre des enfants, des jeunes et des adultes vulnerables avec lesquels elle est en contact et a mener ses programmes et ses operations d'une maniere qui soit sure pour les enfants, les jeunes et les adultes vulnerables.
    Search for Common Ground ne fait pas et ne doit pas faire de discrimination fondee sur la race, la couleur, la religion (croyance), le sexe, l'expression de genre, l'age, l'origine nationale (ascendance), le handicap, l'etat matrimonial, l'orientation sexuelle ou le statut militaire, dans aucune de ses activites ou operations.
    Consultez notre code de conduite et notre politique de confidentialite ici.

    Dado que la descripcion de funciones no puede ser exhaustiva, el titular del puesto puede tener que realizar otras tareas que coinciden en lineas generales con las responsabilidades clave mencionadas.
    --------------------------------------------------------------------------------------------------------------------------------------------
    Solo se contactara con los candidatos invitados a una entrevista. Se agradece no recibir llamadas telefonicas. Consulte nuestro sitio web para conocer todos los detalles de nuestro trabajo. Todos los empleados de Search deben adherirse a los valores de la organizacion: Colaboracion - Audacia - Tenacidad - Empatia - Resultados. De acuerdo con estos valores, Search hace cumplir el Codigo de Conducta y las politicas relacionadas con luchar contra el acoso en el lugar de trabajo, la proteccion contra la explotacion y el abuso, la proteccion de la infancia, los conflictos de intereses y la lucha contra el fraude. Search se compromete a salvaguardar los intereses, derechos y bienestar de los ninos, jovenes y adultos vulnerables con los que esta en contacto y a llevar a cabo sus programas y operaciones de una manera que sea segura para los ninos, jovenes y adultos vulnerables. Search for Common Ground no discrimina ni discriminara por motivos de raza, color, religion (credo), genero, expresion de genero, edad, origen nacional (ascendencia), discapacidad, estado civil, orientacion sexual o condicion militar, en ninguna de sus actividades u operaciones. Consulte nuestro codigo de conducta y nuestra politica de privacidad .

     

  • 2 Days Ago
Apply this Job
S
Specialist, Marketing Content Writer
  • Search For Common Ground
  • Washington, DC FULL_TIME
  • Search for Common GroundIn a world often divided, Search for Common Ground stands for the power of bringing diverse people together to find solutions. By meeting this moment with Search, you join a po...
  • 2 Days Ago
Apply this Job
U
Dairy Products Marketing Specialist (General)
  • US Agricultural Marketing Service
  • Washington, DC FULL_TIME
  • Duties The duties described are for the full-performance level. At developmental grade levels, assignments will be of more limited scope, performed with less independence and limited complexity. The d...
  • 1 Month Ago
Apply this Job
M
Engine Management Specialist
  • Metrea Management LLC
  • Washington, DC FULL_TIME
  • Company Overview Metrea is a defense company dedicated to translating commercial innovation into solutions for the hardest problems in national security. With deep mission expertise, Metrea focuses on...
  • 1 Month Ago
Apply this Job
D
Employment Specialist III - Project Search
  • DIDLAKE, INC.
  • Woodbridge, VA FULL_TIME
  • Starting pay $29.00/hr The Employment Specialist III provides support, assistance, and guidance to individuals with disabilities that will enable them to develop skills and enhance their ability to fu...
  • 1 Month Ago
Apply this Job
D
Employment Specialist III - Project Search
  • Didlake, Inc.
  • Woodbridge, VA FULL_TIME
  • Starting pay $29.00/hr The Employment Specialist III provides support, assistance, and guidance to individuals with disabilities that will enable them to develop skills and enhance their ability to fu...
  • 1 Month Ago
Apply this Job
View All Search Engine Marketing Specialist Jobs
Salary Company Skills How To Become Job Openings
Filters

Clear All
  • Filter Jobs by companies
  • More
Salary Company Skills How To Become Job Openings

0 Search Engine Marketing Specialist jobs found in Rockville, MD area

8
Project Manager, Client Services
  • 829 Studios
  • Mc Lean, VA
  • The Project Manager is a master collaborator on 829s Client Services team. This person will own 10 - 15 projects related...
  • 4/29/2024 12:00:00 AM
Apply this job
C
Manager, Cyber Product Owner (Cyber Intelligence)
  • Capital One
  • Mc Lean, VA
  • Center 3 (19075), United States of America, McLean, Virginia Manager, Cyber Product Owner (Cyber Intelligence) Capital O...
  • 4/29/2024 12:00:00 AM
Apply this job
C
Senior Manager, Cybersecurity Product Management (Cloud/IAM)
  • Capital One
  • Mc Lean, VA
  • Center 3 (19075), United States of America, McLean, Virginia Senior Manager, Cybersecurity Product Management (Cloud/IAM...
  • 4/29/2024 12:00:00 AM
Apply this job
C
Manager, Cyber Product Owner (Detection and Mitigation Solutions)
  • Capital One
  • Mc Lean, VA
  • Center 3 (19075), United States of America, McLean, Virginia Manager, Cyber Product Owner (Detection and Mitigation Solu...
  • 4/29/2024 12:00:00 AM
Apply this job
A
Director of Search Engine Optimization (SEO)
  • America's Test Kitchen
  • Mc Lean, VA
  • Career Opportunities with Americas Test KitchenDirector of Search Engine Optimization (SEO) Department: Marketing, Analy...
  • 4/28/2024 12:00:00 AM
Apply this job
S
Digital Marketing Specialist
  • Silent Beacon LLC
  • Rockville, MD
  • Company: Silent Beacon, LLC Title: Digital Marketing Specialist Company Description: Silent Beacon, LLC (SBL) is a small...
  • 4/27/2024 12:00:00 AM
Apply this job
R
Marketing Specialist
  • Ridgewells Catering
  • Bethesda, MD
  • The Marketing Specialist will embody a blend of creativity and strategic thinking in our team. This role is pivotal in e...
  • 4/26/2024 12:00:00 AM
Apply this job
S
Marketing Intern (On-site and immediate hire)
  • SnugFit Solutions - Leader in Mobile 3D Imaging
  • McLean, VA
  • Company Description  Xyken LLC DBA SnugFit Solutions is a leading O&P 3D imaging company located in McLean, VA. we prov...
  • 4/25/2024 12:00:00 AM
Apply this job
View All Search Engine Marketing Specialist Jobs

About Rockville, Maryland

Rockville is a city and the county seat of Montgomery County, Maryland, United States, part of the Baltimore–Washington metropolitan area. The 2010 census tabulated Rockville's population at 61,209, making it one of the largest communities in Maryland and the third largest location in Montgomery County, after Silver Spring and Germantown. Rockville, along with neighboring Gaithersburg and Bethesda, is at the core of the Interstate 270 Technology Corridor which is home to numerous software and biotechnology companies as well as several federal government institutions. The city also has several ...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Search Engine Marketing Specialist jobs
$98,388 to $134,906
Rockville, Maryland area prices
were up 1.3% from a year ago
View detail

What does a Search Engine Marketing Specialist do?

Search Engine Marketing Specialist in Portsmouth, OH
One to three years of experience in online marketing is preferred, as is a proficiency in CSS, HTML, and other common programming languages.
December 07, 2019
Search Engine Marketing Specialist in Frankfort, KY
Perhaps you are well-suited to become a search engine marketing specialist or another similar career.
November 30, 2019
Search Engine Marketing Specialist in Duluth, MN
Search engine marketing specialists help businesses increase their rankings on search engines like Yahoo, Google, or Bing.
January 31, 2020