Shopper Marketing Manager jobs in Johnstown, PA

Job Summary:

The Marketing Manager will be in charge of leading our company's marketing efforts. Responsible for guiding our marketing department by evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for our company's brands. Working closely with staff to develop a strategy that will help us maximize profits and market share.

Essential Functions:

• Overseeing marketing department.
• Evaluating and developing our marketing strategy and marketing plan.
• Planning, directing, and coordinating marketing efforts.
• Communicating the marketing plan.
• Competitor research and demand for services
• Develop pricing strategies to maximize profits and market share while balancing customer satisfaction.
• Identifying potential customers.
• Develop and implement promotions for the programs that are in conjunction with management and leadership goals.
• Understanding budgets and finance, including expenditures, research, and development appropriations
• Developing and managing advertising campaigns.
• Assist with the fundraising and event planning
• Building brand awareness and positioning.
• Coordinating marketing projects from start to finish.
• Assist with social media marketing strategy and content marketing.
• Use customer feedback to ensure client satisfaction.
• Stay current on industry trends.
• Work in conjunction with fundraising staff to market, plan, and promote events
• Develop and oversee an internship program

Education and Experience

• Associate Degree in Marketing or related field. Bachelor’s Degree preferred.
• Experience in marketing
• Knowledge of correct spelling, grammar, and punctuation.
• Knowledge of clerical and administrative procedures.
• Effective time management skills and the ability to multitask.
• Strong copywriting skills.
• Attention to detail.
• Proven ability to manage budgets.
• Professional and proactive work ethic.
• High competence in project and stakeholder management.
• Excellent interpersonal, written, and oral communication skills.
• Experience with digital marketing forms such as social media marketing and content marketing.
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Adheres to the agency's policies and procedures and the Agency code of ethics and complies with the Federal, State, and Agency Mandated Regulations.
• Maintain awareness of HIPPA laws and requirements and maintain strict confidentiality.

Additional Responsibilities:

• Keeps the Chief Executive Officer informed regarding all plans, activities, projects, etc.
• Performs additional related duties as assigned by the Chief Executive Officer.

Knowledge, Skills, and Abilities:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below represent the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

• Planning and organizing
• Information collection and management
• Problem-solving
• Attention to detail
• Decision-making skills
• Communication skills
• Confidentiality
• Conveys a professional and positive image and attitude regarding the Agency.
• Must be of excellent moral character, have a strong work ethic, and take a proactive initiative to create better processes.
• Must have a good command of written and spoken English and speak effectively, clearly, and concisely before large or small groups.
• Flexibility in days and hours available for scheduled work.
• Ability to adhere to the professional code of ethics.
• Knowledge of and ability to comply with the Federal, State, and Agency Mandated Regulations.

Minimum Qualifications:

• Following Federal and the state of Pennsylvania regulations governing facilities/agencies that offer care-dependent services, a facility/agency may not hire an applicant nor retain an employee required to submit a criminal history report if the criminal history report reveals a felony conviction under The Controlled Substance, Drug, Device, and Cosmetic Act or a conviction under any of the Pennsylvania Crime Codes. In addition, any felony offense under Chapter 39, of the Crime Code (relating to theft & related offenses), or two or more misdemeanors under Chapter 39 will prohibit hiring of the applicant or retaining the employee. The agency requires a Criminal Background Check as well as a Child Abuse History Clearance.

Physical Demands:

The physical demands described here are representative of those that an employee must meet to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. While performing the duties of this job:

• The employee is regularly required to use their hands to finger, handle, or feel.
• The employee must constantly talk and hear.
• The employee frequently is required to walk and sit.
• The employee is occasionally required to stand and reach with hands and arms.
• The employee must occasionally lift and/or move up to 20 pounds.
• Specific vision abilities required by this job include close vision, distance vision, color vision, and the ability to adjust focus; must be able to effectively and efficiently operate office equipment (i.e. computer, copier, fax, etc.)

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. While performing the duties of this job:

• The noise level in the work environment is usually minimal to moderate.

Note: These statements are intended to describe the general nature and level of work involved in this job. It is not an exhaustive list of all responsibilities, duties, skills, and physical requirements of this job

Job Type: Full-time

Pay: From $26.00 per hour

Benefits:

• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Schedule:

• Monday to Friday

Work Location: In person