Social Media Analyst collects and analyzes data related to social media marketing campaigns. Analyzes social media data to identify patterns and trends. Being a Social Media Analyst monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. Identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Additionally, Social Media Analyst creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders. Requires a bachelor's degree. Typically reports to a manager. The Social Media Analyst occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Social Media Analyst typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
Merit Street Media is seeking an experienced Social Media Team Lead to join our growing Digital Platforms team. The Social Media Team Lead will oversee the day-to-day activities across various brands and social platforms, with a focus on video content. An affinity or familiarity with Dr. Phil, Current Events/News and Political Commentary content is a plus. This position will report directly to the Director of Digital Networks.
This role involves editing and curating videos to align with the platform's audience. Responsibilities also include media management, copywriting, proofreading, and uploading various assets such as reels, clips and stories. The Team Lead will develop platform-specific strategies, build community engagement, and analyze content to ensure it resonates with the target audience while effectively promoting the company's brand.
The ideal candidate has a digital-first approach to the production and distribution of video content, is incredibly detail-oriented, and can with ease navigate the backend of Facebook, Instagram, Twitter (X), TikTok, etc. Experience with Brandwatch is a plus.
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0 Social Media Analyst jobs found in Arlington, TX area