Social Media Analyst jobs in Madison, WI

The Social Media and Communications Intern will be responsible for creating content and managing our social media accounts. This includes promoting programs, advertising special events and updating the community as needed. The intern will also assist in improving communication with participants, staff and the community through email, website updates, and occasional surveys. They will perform duties under the supervision of the Assistant Director of Recreation. The intern will frequently determine their own practices and is expected to use independent judgment when appropriate. A successful candidate will be self-motivated, creative, organized and sociable.

Hybrid position with flexibility to work from home as well as in-person for photo opportunities, meetings, programming & special events. Hours may vary, 10-15 hrs./week during the school year, 20-30 hrs./week in the summer

Create and schedule weekly content on behalf of Middleton Parks & Recreation to be published on multiple social media platforms including, but not limited to, Facebook, Instagram, Nextdoor and Youtube

Understand the key demographics of our audience and adjust content creation accordingly

Explore new and innovative strategies to reach our community through digital mediums

Work collaboratively with staff to promote programs, events, and services put on by Middleton Parks & Recreation

Design brochures, flyers, graphics and other marketing materials for specific events and projects as needed

Visit programs, classes, special events, etc., to take photos, videos, and gather feedback

Assist in the creation of future recreation guides by providing photos taken throughout the internship and design experience

Create and publish weekly to  monthly email blasts to our participants

Maintain and update information on the City of Middleton Website

Availability to work evenings, weekends, or other irregular hours as necessary for special events, programs & photo opportunities

Perform other related job duties as required

Strong knowledge of digital marketing, social media platforms, and analytical tools

Some knowledge with Adobe Premiere Pro or YouTube Studio

Some knowledge of Middleton Parks & Recreation programming and/or annual events

Must possess interpersonal, public relations and communication skills

Excellent personal computer skills

Effectively communicate ideas and information both in written and oral forms in Standard English

Time management skills that include setting priorities and following through to meet assignment deadlines

Bilingual/Multilingual skills desired, not required

Proven ability to write professionally

Ability to use programs efficiently & effectively including Microsoft Word, Survey Monkey, Excel & Outlook

Ability to update website or social media pages

Ability to develop and maintain effective relationships with staff, as well as promote and maintain high morale and enthusiasm

Ability to move around, in and out of the office depending on schedule

Experience using Canva and Facebook Meta Suite, or another scheduling program like Hootsuite

Experience with standard business software