Social Media Analyst collects and analyzes data related to social media marketing campaigns. Analyzes social media data to identify patterns and trends. Being a Social Media Analyst monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. Identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Additionally, Social Media Analyst creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders. Requires a bachelor's degree. Typically reports to a manager. The Social Media Analyst occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Social Media Analyst typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
Overview:
We are seeking a talented and experienced Social Media Manager to join our team. As a Social Media Manager, you will be responsible for developing and implementing social media strategies to enhance our brand presence and engage with our target audience. This is an exciting opportunity to make a significant impact on our company's online presence and drive growth through effective social media marketing.
Responsibilities:
- Develop and execute social media strategies to increase brand awareness and drive engagement
- Create and curate compelling content for various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, etc.
- Manage social media accounts and ensure consistent branding and messaging across all platforms
- Monitor social media trends, tools, and applications and apply them to enhance our social media presence
- Engage with followers, respond to comments and messages in a timely manner
- Collaborate with cross-functional teams to align social media initiatives with overall marketing goals
- Analyze social media data and generate reports on key metrics to measure the effectiveness of campaigns
- Stay up-to-date with industry trends and best practices in social media marketing
Qualifications:
- Bachelor's degree in Marketing, Communications or related field
- Proven work experience as a Social Media Manager or similar role
- Strong knowledge of social media platforms, tools, and best practices
- Experience in relationship management and public relations
- Proficient in using social media management tools such as Hootsuite or Sprout Social
- Familiarity with Adobe Creative Suite or other design software is a plus
- Excellent written and verbal communication skills
- Knowledge of SEO principles and experience in optimizing content for search engines
- Understanding of e-commerce platforms and web analytics
We offer competitive compensation packages including benefits such as health insurance, retirement plans, paid time off, professional development opportunities, etc. Join our team today and take your career in social media management to the next level!
Job Types: Full-time, Part-time
Pay: $51,195.00 - $62,332.00 per year
Expected hours: 25 – 40 per week
Benefits:
Schedule:
Ability to Relocate:
Work Location: In person
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