Social Media Manager jobs in Stockton, CA

• Create and post relevant, timely content and targeted campaigns that raise awareness and visibility of the university's brand, its offerings and accomplishments.
• Write, edit, design and schedule social media posts including accompanying video and photography maintaining relevancy and frequency of posts.
• Monitor and advise leadership of emerging issues on Pacific and other platforms and recommend how to respond/escalate.
• Moderate and engage with the university's social audiences, growing the online community. Provide an outstanding experience by being accessible and responding to queries timely.
• Ensure brand representation and consistency in content through tone, voice, terminology, and in all videography and photography.
• Monitor, evaluate and report performance using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights.
• Perform other related duties as assigned.

• Bachelor's Degree in marketing, communications, journalism or related discipline.
• One (1) year of social media work experience.

• Proven understanding and experience with planning, creating and publishing social media content on behalf of a brand following brand guidelines.
• Demonstrated experience creating content for a multitude of social media platforms - specifically Instagram, Facebook, LinkedIn, Twitter, Reddit and others.
• Strong copy editing, writing and storytelling skills using multiple formats such as short form video, photography and design.
• Experience using a social media management platform, such as Hootsuite, for scheduling, monitoring and measuring content.
• Keen monitoring, listening, research and analyzing skills to identify trends, chatter and online conversations about the brand online.
• Understanding of crisis response plans for social media.
• Experience and sensitivity in working with people of diverse backgrounds and cultures.
• Demonstrated experience in advancing social justice, equity, and inclusion in a university setting.
• Ability to engage and integrate culturally responsive practices and knowledge in their work.

University of the Pacific is an affirmative action and equal opportunity employer dedicated to workforce diversity. In compliance with applicable law and its own policy, Pacific is committed to recruiting and retaining a diverse faculty and staff and does not discriminate in its hiring of faculty and staff, or in the provision of its employment benefits to its faculty and staff on the basis of race, color, religion, national origin, ancestry, age, genetic information, sex/gender, marital status, military and veteran status, sexual orientation, medical condition, pregnancy, gender identity, gender expression, or mental or physical disability.