Social Media Marketing and Communications Manager manages a team of specialists that create social media content and campaigns. Ensures work is consistently aligned with established strategies and branding. Being a Social Media Marketing and Communications Manager analyzes social media data and uses it to improve content and campaigns. Identifies opportunities to grow the audience and improve brand awareness. Additionally, Social Media Marketing and Communications Manager performs research on current benchmark trends and audience preferences. Stays up to date with current technologies and trends in social media, design tools, and applications. Requires a bachelor's degree. Typically reports to a director. The Social Media Marketing and Communications Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Social Media Marketing and Communications Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
The Marketing, Communications and Digital Media manager oversees and manages all
marketing and communication strategies and processes for the whole school. S/He is expected
to maintain a high level of professional competence in best practices with marketing and
communications in general. S/He works closely with the Director of Development and
Communications and the Director of Admissions and Enrollment Management, and reports to
the Director of Development and Communications.
RESPONSIBILITIES
The manager of Marketing, Communication and Digital Media serves as a primary point of
contact for all marketing and communication activities . His/Her main responsibilities consist of
promoting the school and ensuring excellent overall customer experience . The manager of
Marketing, Communication and Digital Media works closely with all school constituencies,
including faculty, staff, parents and trustees, to create, complete and implement a plan that
thoroughly attracts targeted prospective applicants , retains current EB families, and provides
positive opportunities for marketing and experiencing the ethos of EB’s multicultural
community.
Marketing strategies
Internal/external communications and creative branding
materials, including the school’s weekly newsletter, division and programmatic newsletters,
and division messages.
Digital & O�ine Strategies (events and ads)
etc)
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