Social Media Marketing Specialist jobs in Alexandria, VA

About Donorbox

Donorbox is a leading fundraising platform and donor management system for nonprofit organizations. Our mission is to accelerate positive impact worldwide by helping nonprofits become highly effective at raising funds and managing their supporter base. Since 2014, we have powered more than 80,000 global organizations to raise over $2B in donations. 🚀

Our fast-growing company is profitable and bootstrapped with a healthy run rate. We have a fully distributed and diverse 110-person team based in 10 states and 20 countries.

🏅In 2023, Donorbox achieved the Leader status in Nonprofit and was recognized for Best Functionality & Features in Fundraising by GetApp. We're proud of what we do, and our product reflects it!

The Role

Donorbox is looking for a Social Media Marketing Specialist to build out a cohesive plan that suits our overarching company goals, strategize tactics to achieve those goals, and generally explore, test, and optimize different social media channels to grow our brand’s audience.

The role will involve strategizing, creating, engaging, scheduling, listening, measuring, and experimenting. Our ideal candidate must have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels.

The individual in this position is a self-starter who possesses excellent written and verbal communication skills and can come up with creative concepts and manage the creation of that brand collateral with our video and graphics department.

This is a fully remote role and requires coordinating with multiple stakeholders to execute the strategies. 

We are not looking for content creators.

Responsibilities

• Manage all our social media channels: Facebook, YouTube, Instagram, TikTok, Twitter, and LinkedIn
• Experiment with channels like TikTok, Pinterest, etc. 
• Develop, implement, and manage our social media strategy after conducting competitive research, platform determination, messaging and audience identification
• Collaborate with our sales and marketing teams to develop social media campaigns
• Run media campaigns with growth team members for brand awareness, lead generation, and optimizing conversion rates
• Track successful metrics across all channels and tie them to goals of the company
• Developing, executing, and optimizing online campaigns from conception to launch
• Together with the Director of Product Marketing, develop relevant and dynamic digital marketing strategies
• Liaise with various stakeholders on project expectations and direction, project coordination and management
• Defining, measuring, and evaluating relevant paid media KPIs
• Digital media management: Reporting, post campaign analysis (PCA), ads creation, scheduling/posting, boosting and content/community management
• Building out media buys for various ad platforms and overseeing the day-to-day execution 
• Art direction: ensuring brand consistency, visual quality, and tone
• Proofing: checking text for grammar, syntax, spelling, readability, and content
• Video editing direction: editing video for output, including relevant video manipulation - creation of cutdown/s in partnership with the video editing team
• Rendering: outputting rendered images, video, and animation for relevant campaign assets
• Conducting in-depth keyword and website research, ad grouping and audience targeting
• Maintaining knowledge of industry best practices and new technologies

Qualifications & Experience

• 4 years of experience in organic Social Media Marketing and Paid Media, including planning and managing content.
• A solid understanding of various social media platforms (including Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, etc.)
• Exceptional verbal, written, presentation, communication skills, eye for detail and design sensibilities with a thorough understanding of social media management and strategy
• Advanced experience using various analytics software 
• Strong ability to develop and use outcome from analysis to make effective tactical suggestions
• Multi-tasking and time-management skills, with the ability to prioritize tasks
• Self-starter with an ownership mentality. You plan your tasks for the week, month, and year in advance on your own, and don’t require hand-holding with your work
• You’re data-driven and adept at measuring success metrics

Details

• Fully remote
• Candidates must be based in the EST timezone in the United States or Canada (or comfortable working standard EST hours)
• Salary: $55K to $75K USD, depending on experience and location

Benefits & Perks

• Fully remote work from the comfort of your home
• Generous time off policy of 21 days (birthday included 🎉), 8 designated/floating holidays, 2 paid volunteer days, and 5 sick days (dependent on state)
• Employer-sponsored health insurance plan through TriNet, including medical (United Healthcare), dental, vision, and life
• 401(k) retirement plan via TriNet's partner, Empower, with an employer match of up to 4%
• Reimbursement package for home office expenses, up to $1.5k
• Eligibility for employee equity plan (stock options)
• Wellness program with fitness and mindfulness classes
• Love your work and our mission of serving nonprofits!

The Application Process

We have 5 stages:

1. Apply here and fill out our questions to tell us about you!
2. Prescreen Call with Talent Acquisition Associate
3. Interview with Hiring Manager
4. Assignment
5. Final Interview

If this sounds like the right role for you, please apply today and let us know why. We look forward to hearing from you!