Social Media Marketing Specialist jobs in San Francisco, CA

About Lumafield: 

Founded in 2019, Lumafield has developed the world's first accessible X-Ray CT scanner for engineers. Our easy-to-use scanner and cloud-based software give engineers the ability to see their work clearly, inside and out, at an extremely affordable price.  

Engineers make million-dollar decisions every day, and they need tools that give them the greatest possible insight into their products. By offering unprecedented visibility into products, as well as AI-driven tools that highlight problems and generate quantitative data, Lumafield promises to revolutionize the way complex products are created, manufactured, and used across industries. 

We are an impact driven company obsessed with providing the best value to our customers keeping their needs at the center of our evolution. Our team today includes world-class researchers and industrial designers, PhDs, creators, founders of successful startups, and zero egos. We are backed by top venture capital funds like Kleiner Perkins, Lux Capital, DCVC, Spark Capital, and others.

Our marketing program addresses both technical audiences made up of mechanical and manufacturing engineers, and broader popular audiences; our scans have repeatedly made it to the front pages of Reddit and Hacker News, been featured by YouTube stars, and even earned more than a million views on TikTok.

The company is headquartered in Cambridge, MA and has an office in San Francisco, CA.

About the role:

Lumafield is looking for a creative, versatile, and self-directed candidate to manage Lumafield’s relationships with the press, with science and technology influencers, and with our social media audiences.

You’ll start with a big advantage: technical audiences love our scans. By using our imagery to tell interesting stories, we’ve seen our scans become viral sensations that attract millions of views on everything from counterfeit AirPods to Stanley Quencher cups. They regularly hit the front pages of Reddit and Hacker News and have even earned more than two million views on TikTok.

We’ve also developed important relationships with journalists and content creators at outlets like the Financial Times, Fast Company, The Verge, and Adam Savage’s Tested. They’ve all shown that industrial CT scans can be a powerful tool for serious journalism.

In this role, you’ll work closely with teammates in marketing and across the company to develop new ideas for social media campaigns and press collaborations, create and maintain our social media calendar, and find new ways to help our audience learn about the power of industrial CT.

• Initiate, develop, and maintain relationships with collaborators in both new and traditional media channels–everyone from investigative journalists at blue-chip publications to technology influencers on Instagram
• Develop new content ideas for distribution both through Lumafield’s channels and through partnerships
• Collaborate with the rest of the marketing team to execute a social media and PR plan that aligns with product launches, company events, and news opportunities
• Build social and PR content from scratch by scanning lots of interesting products and creating lots of great CT scan images (it’s not hard; we’ll get you trained)

• Previous experience in social media management and/or public relations management
• Excellent written communication skills
• Proficiency with basic design and media production (e.g., Photoshop, Figma, Premiere). Note that you’ll be able to work with our in-house video producer and visual designer, but we’re looking for someone who can participate fully in the development process.
• Curiosity about technical (sometimes arcane) subjects and ability to learn quickly

Lumafield is committed to building a team that represents a variety of backgrounds, perspectives, and skills, because the more inclusive we are, the better our work will be. Do you feel like your skills don’t meet every single requirement listed? We encourage you to apply anyway – If you’re excited about our technology, the opportunity, and are eager to learn more we’d love to hear from you!  

In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability, genetic information or veteran status. 

Reach out if you want to be a part of what we are building.