Top International Marketing Executive jobs in Berkeley, CA

Here's what all the hype is about: Premier Nutrition Company (PNC) is one of the fastest-growing companies in the convenient nutrition space showing clear leadership in the category of protein shakes and protein powders. We make the brands Premier Protein, Dymatize, and PowerBar, which is sold internationally, and we are part of our holding company, BellRing Brands (NYSE: BRBR).

We have a simple, yet powerful, formula for our success, which we’ve been nailing for over 15 years. We start off with an organization powered by our company purpose—Changing Lives with Good Energy. Then our purpose-driven people are given the support and autonomy to develop and grow. Next, we are super-intentional about designing a culture where everyone feels like they truly connect and belong, which is one of our five company core values. Purpose-driven, connected employees who are consistently mastering new skills deliver amazing business results. And winning companies with amazing people and thriving cultures attract and retain top talent, so the cycle becomes self-reinforcing or what we call our regenerative culture.

We don’t mind sharing our formula since, as people who we believe in the power of changing lives with good energy, we think the world would be a better place if more workplaces treated adults like adults and gave them the platform to do the best work of their lives—alongside some truly amazing colleagues. Why don’t more companies do this? It takes deep-in-your-bones conviction to your people, products, and purpose to pull it off. It also takes resisting the urge to try to control people, and instead trusting them to make the right decisions. The results of our vibrant culture speaks for themselves: We were certified as a Great Place to Work™ for the 7^th year-running in 2023. And we currently rank #2 on Fortune Magazine’s Best Workplaces in our category, and in the top 12 for each of the last 5 years.

We have a long list of ways we take care of our people, but here are some crowd-pleasers that our employees often say they love most: Year-round ½ day Fridays, in-office massages, free lunches & snacks, dogs in the office, month-long cultural annd diversity celebrations, monthly over-the-top in-office events like bring your kids to work day, 6% 401k match after 1 year, as-needed sick leave, generous paid family leave regardless of gender, all positions bonus-eligible, company-wide volunteer days, company-matched charitable donations, no employee handbook, no dress code, coaching conversations instead of performance reviews, walking meetings, free exercise classes, and company-paid gym membership for Emeryville-based employees.

PNC seeks individuals who will flourish in this type of work environment and will add to our culture and help build this high-growth company for the next phase in our amazing journey. Does this sound like you? Then read on…#LI-hybrid

The role you’re interested in…

The Director, Brand Marketing will manage the Premier Protein brand for our International division. Premier Protein is the leading brand in the Ready-to-Drink segment of the convenient nutrition category.  Premier Protein has a tremendous track record of growth and we are looking for a strategic, dynamic, and skilled brand marketer to drive the brand’s growth across international markets with a priority in North America, Europe and Asia.  This role will manage the brand including owning annual brand planning, brand P&L, driving P&L improvement, creating compelling creative & messaging, identifying and developing line extensions, providing sales support, and developing the skills of the marketing team.  The position will report into the SVP & GM of International, and will be a critical part of the overall marketing team at PNC.

The work environment…

So, what’s it like to work here? If you’re based in the greater Bay Area, you’ll walk into our Emeryville office each Tuesday morning and start the in-person portion of our hybrid work week at our weekly all-company meeting and find close to 200 of your colleagues sitting on sofas, beanbag chairs, or the floor excitedly talking through the week ahead and watching a newer teammate tell their personal life and career journey followed by a quick update on any hot topics that might be relevant to the week ahead.

We are a dynamic, HYBRID workplace so every employee who lives within 100 miles of our offices is expected to come in each TUESDAY and WEDNESDAY. We aligned on those two common days way back in 2021 to be intentional about connecting in person for things like innovation, impromptu collaboration, having respectful challenges to get to better decisions, leadership role-modeling, and culture building. Great work cultures are built on stories about what great looks like in practice, and great stories on Zoom meetings are few and far between.  The expected pay scale for this role is $190k to $200k, which may vary based on relevant experience, qualifications, geographic area (if applicable), and internal equity for the role.

Our modern 50,000 sq. foot headquarters straddles the border of the cities of Emeryville, Oakland, and Berkeley, California with free onsite parking and many transportation options.

You’re excited about this opportunity because your time will be filled with…

Manage the Business: 40% of your time

• Develop and gain alignment to annual brand financial plans including Gross & Net Sales and Gross & Brand Contribution Margins
• Deliver annual targets (Net Sales and Margin) and achieve brand objectives
• Lead brand short & long term (Long-range Plan 3-5 years) volume forecasting
• Effectively manage and track brand budgets to achieve brand financial plans
• Partner with cross functional teams to pivot and course-correct as needed
• Analyze syndicated and POS data to track health of the business and category/competitor trends
• Prepare and contribute to leadership meetings providing updates on the business and objectives

Lead Brand Strategy & Communication Planning: 25% of your time

• Develop long-term strategy of Premier Protein for international markets to ensure clear guidance to the organization
• Initiate and develop category and consumer research/insights to inform strategy
• Determine the best path for Premier Protein to efficiently grow and achieve long-term growth objectives – identifying priority countries, channels, route to market, product assortment, etc
• Execute effective and efficient marketing communication plans and analyze results to inform future programs
• Manage and develop country specific marketing assets through outside agencies and partners

New Product Commercialization in International Markets: 20% of your time

• Identify, plan and successfully drive commercialization of new products to international markets
• Partner with regulatory to ensure full compliance with established international standards
• Lead international packaging graphics development
• Partner with operations, regulatory, & food safety to commercialize new items & optimize efficiencies

Coach & Develop Marketing Team: 15% of your time

• Be a mentor and strong thought leader in coaching and developing direct reports
• Provide day-to-day guidance and coaching and ensure their personal growth and development

What are we looking for?

Education:

• Bachelor’s degree required

Experience:

• 10 years of experience in Brand Management with a Consumer-Packaged Goods (CPG) company
• Passion or experience in the sports nutrition or general nutrition industry

Skills and mindset:

• Ability to influence and lead others
• A strong results orientation
• Self-starter – comfortable ‘figuring it out’
• Strong project management skills
• Quantitative strength –very comfortable with numbers
• Strong verbal and written communication skills
• Cross-functional project team experience

So, if after reading through this long list you’re thinking—I’m not sure I meet 100% of these requirements, should I still apply? YES—if you embody a growth mindset, see challenges as opportunities to develop, and find innovative ways to get the real work that matters done, you sound like our kind of candidate!

The 5 capabilities or mindsets most relevant to this role:

1. Be a builder by creating for the future
2. Embody a strategic mindset
3. Challenge ideas respectfully by sharing your real opinion with conviction; disagree in a way people feel heard
4. Play to win—exceed stretch goals and have fun doing it along the way
5. Emotional intelligence— awareness and regulation of emotional impact on others

You will thrive here and may just do the best work of your life if…

• You want to be an integral part of shaping and building a global brand and business
• You enjoy making people-centric decisions and finding ways to say ‘yes’ as often as possible to impactful and important priorities for the business or team
• You are comfortable being natural, casual, open, and even a bit playful at work
• You can do periods of focused, deep work on projects that drive the needle
• You like to get sh..I mean stuff done

This may not be your ideal next career move if…

• You like a lot of structure, rules, and uniformity
• Dealing with ambiguity or experimentation is not your jam
• You try to resolve challenging interpersonal situations over instant messaging
• You prefer engaging with your camera off, better yet, on mute, and demonstrating excellence through email
• You tend to chase whatever shiny object presents itself during the day instead of real results through focus

Here’s the deal with our not-so-standard, um…standard  interview process because we know you are the curious type, which is why you’re still reading this…

• Quick 30 min phone chat with a high energy member of our Talent Acquisition team to do a quick overview of your background and answer any burning questions you have
• Team interviews are kept to a minimum to foster a more efficient, candidate-friendly process (too many interviewers yields little value and drags out the process for you—and who wants that, right?):
• A short series of in-person or video interviews in a 1:1 setting; these are usually with the hiring manager, one or two other team members, and a person from another team to get broader perspectives (note: we don’t do panel interviews because they don’t give interviewers a chance to ask you unique questions, and we assign interviewers different roles so we’re probing different capabilities)
• A case study or job task to simulate what you’d actually be doing in the role (since your job is not actually to be interviewed for a living, why is that the thing companies rely on so much?) Yes, there will be a small panel for this one so you don’t have to do it more than once, and yes, they might ask you some kind yet probing questions at the end after the raucous applause stops.
• Once your interview concludes, the team will meet for an in-depth consultative process to ensure we are hiring the right person for the right job. Interviewers must come in with a strong yes or no vote beforehand to avoid groupthink with supporting reasons. The collective thoughts on your candidacy will be discussed in an environment of safety to challenge ideas respectfully, debate. and be open to all important qualifications of the candidates.  A trained, disinterested bias blocker will be present to help mitigate bias so the team can make a sound hiring decision. The moment of truth arrives when the hiring manager makes the big decision. If you nailed the interviews and the case study was brilliant, guess what? The offer is all yours! And the ball is in your court. Will you accept? We sure hope so because this place is the real deal, and don’t just believe us—just ask the 93% of our people who said this is a great place to work in our most recent employee survey.                                                                                 

We strive to create an equitable and inclusive environment to contribute to the success of our organization.  Premier Nutrition provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, status as a covered veteran and any other category protected under applicable federal, state, provincial and local laws.