Website Manager jobs in Texas

Website Manager                                                                                  

ATW OVERVIEW

American Trailer World (“ATW”) is North America’s leading manufacturer, distributer and retailer of professional and consumer grade trailers, truck equipment, and parts and accessories. The company formed in 2016 when the nation’s two leading trailer companies, American Trailer Works and Big Tex Trailers merged in a deal led by Bain Capital. ATW has approximately, 5,000 employees and is headquartered in Dallas, Texas. ATW’s nationally recognized brands include Big Tex Trailers, PJ Trailers, BWise Trailers, CM Truck Beds, Dakota Bodies, Carry-On Trailer, RC Trailers, and Big Tex Trailer World. Its products are sold to dealers, retailers, big box retailers and other OEMs, all of which serve a variety of end markets including agriculture, construction, landscaping, recreational and general industrial markets.

Job Overview

The Website Manager is integral in shaping the company’s online presence and strategy. By leveraging a deep understanding of digital channels, consumer behavior, and analytics, this position will act as a catalyst to effectively engage target audiences and drive the company’s brands forward.  This role will partner with IT, product, marketing, sales, and external strategic partners to ensure the execution of the strategic digital plan. 

Job Responsibilities

• Partner with key stakeholders from different functional areas to understand digital business needs and how they impact the ongoing development and optimization of the websites.
• Lead, strategize, and execute the Consumer-facing digital strategic plan with a focus on website management for our brands’ OEM and retail websites.
• Manage the Digital roadmap and strong integration between our OEM, corporate Retail Stores, and 3^rd party dealership websites for a seamless consumer experience.
• Maintain and monitor and optimize our websites and digital channels.
• Analyze usability via dealer and consumer feedback, benchmark with competition and identify the latest trends and technologies affecting our industry.
• Design, build, and maintain the brand’s social media presence.
• Plan and execute digital marketing efforts, including:
  • SEO/SEM
  • Marketing database
  • Display advertising
  • User experience
• Measure and report on the performance of digital marketing campaigns, assessing against goals (ROI and KPIs).
• Implement processes that will facilitate collaboration among key stakeholders, including tools to manage and prioritize website optimizations, changes, new content development, and effective governance with key stakeholders to ensure tight execution of the roadmap and strategic plan 
• Propose, manage, and standardize website performance reporting tools and propose optimizations

Personal Characteristics

• Ability to thrive in a fast-paced, entrepreneurial environment  
• Ability to be a team player with a positive and can-do attitude
• Well-developed collaboration skills
• Analytical and process-oriented, comfortable making data-driven decisions and presenting findings to leadership

Education – Experience Required

• College Degree in Digital Marketing or similar
• 5  years of experience in Digital Product and website development ownership role
• Working knowledge and experience using web analytics tools (e.g., Google Analytics, Tag Manager, Search Console, Ads), testing tools, and understanding of digital processes
• Experience with the following common online platforms and their ecosystems: Wordpress, LiveChat, Salesforce Marketing Cloud
• SEO experience
• Experience managing internal resources, agencies and digital products in client or agencies.
• Strong analytical and problem-solving skills
• Proven experience in translating strategy into tactical execution
• Strong communication skills