Wellness Program Manager jobs in Idaho Falls, ID

"Enhancing the Lives of Those We Touch by Helping People Reach Their Goals"

For over 35 years, Melaleuca has taken this mission statement to heart. It is our guiding principle. Everything we accomplish is done with an eye toward promoting the physical, environmental, financial, and personal wellness of those around us. Our focus has always been on wellness. By innovating and selling effective, high-quality, natural, health-oriented products, we help people live more vibrant, healthier, and happier lives. When you walk through the doors at Melaleuca, you can feel it immediately. This is The Wellness Company. In our more than 30 years of operation, we have achieved consistent and profitable growth, with our revenues consistently exceeding $2 billion dollars. We now have over 4,700 employees and offices in 12 countries. Melaleuca is positioned to grow even more rapidly in upcoming years. To help keep up with this growth we are adding a Brand Marketing Manager to our Messaging Team.

Overview

The Brand Marketing Manager will assist in helping to educate and communicate to our customers in a way that builds the brand while enhancing the appeal of our top products and product categories. The Brand Marketing Manager will work closely with the Senior Brand Manager and the SVP of Brand Marketing in building and creating inspired and differentiating product and brand messaging across multiple media channels for the Melaleuca Community, specifically helping to train and educate our consumers on key product benefits in a way that allows them to better advocate for the brand. He/She will be a voice for our brand with direct communication to our consumer and will be required to gain a deep understanding of our mission, and our products to develop messaging that protects and preserves the integrity of the brand while building trust and excitement with our leaders and consumers.

Key expectations include:

Support and live the mission of Melaleuca.

Devise and execute a strategic messaging plan that educates our leaders and consumers about our product in a way that inspires and encourages word of mouth sharing.

Become a vocal contributor to our annual marketing plan and process—playing a key role in leading the implementation that plan.

Partner cross-departmentally to build cohesive messaging that isn’t in conflict with other areas of the business.

Create a shared accountability by leading accurate tracking of messaging success and implementing key learnings.

Drive Marketing execution: Bringing a highly developed professional approach to the marketing function via use of consumer insights, developing research and segmenting the consumer and customer needs, further identifying the key elements for consumer/customer acquisition and the deepening of the experience across each product line.

Building the brand (positioning, creative, communication, etc.)

Generating consumer trial, repeat, and loyalty

Creating web based consumer influence

Additional Responsibilities:

Assist in product events and photography projects as assigned.

Build strong cross-functional relationships - International Marketing, Creative Marketing, Sales/Business Development and Innovation.

Participation in key customer and sales meetings

To be a good fit for this opportunity you will have:

Be a strong marketing professional with an open and direct style who practices participative management, adaptability and team building; they will strive for continued personal development and growth. Specific industry experience in one of the following categories: Home Care, Personal Care, OTC, Functional Foods, Sports Nutrition is a preferred skill set. Multi-channel experience is critical; ideally direct, customer service orientation in Mass Market, Grocery, Internet, and Natural Food channels is preferred. In addition, the individual will have successfully influenced and worked with resources across cross functional departments including Sales, Customer Marketing, Operations, and Finance. He/she will possess over 3 years of progressive marketing experience in more challenging and fiscally responsible positions.

Professional Experience required:

3 Years of marketing experience to consumers

Educational Background, bachelor’s degree required - with strong academic performance

Track record of leading brands or projects that have outperformed goal

Strong communication skills (written and verbal); the willingness to travel as needed

Passion to work in Consumer Package Goods

Just as important as your experience and skills will be the following characteristics and competencies:

Ability to relocate to our World-Headquarters in Idaho Falls, Idaho

Strong analytical skills and the ability to help consumers connect with a brand

A natural orientation for continuous improvement and problem solving.

A collaborative approach and willingness to engage in an environment of active idea sharing.

Sharp organizational skills and the ability to multi-task in a fast-paced environment.

The ability to produce consistent quality under deadline pressure while paying careful attention to detail.

Self-motivation and a strong sense of ownership and accountability.