Advertising Specialist IV Salary in Illinois

The Advertising Specialist IV analyzes stakeholder requirements and defines objectives for advertising. Responsible for the conceptual design, creation, and delivery of advertising campaigns through media channels, including digital, social, print, and broadcast. Being an Advertising Specialist IV organizes assigned project tasks and timelines that ensure on-time delivery of projects. Develops audience targeting and strategy. In addition, Advertising Specialist IV incorporates processes to ensure advertising quality, consistency, and effective branding. Coordinates with vendors to design and deliver promotional materials aligned with marketing campaigns and events. Monitors campaigns and analyzes performance to make recommendations or recalibrate based on results. Typically requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to a supervisor or manager. Being an Advertising Specialist IV work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. Working as an Advertising Specialist IV typically requires 7+ years of related experience. (Copyright 2024 Salary.com)

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